Baseball And Its Impact On America s National Pastime Essay

Introduction Since its grand entry in the 19th century, baseball has evolved to be one of the most popular sport nationally and to be known as America’s national pastime. This multibillion dollar industry attracts millions of fans worldwide throughout different regions. The origin of baseball is believed to have evolved from a ball-and-bat game called Seker-Hemant played by ancient Egyptians dating as far back as 2,500 BCE. Fast-forwarding time, modern day baseball began with the formation of the Cincinnati Red Socks in 1869 following with the establishment of the National League in 1876 and later the American Association in 1901. It wasn’t until 1903 the Major League Baseball (MLB) was born. Baseball was seen as a recreational activity that differentiated between cities due to different versions and rules of the game, baseball did not strike its popularity until the Civil war, documentation shows high interest in this particular sport during this time period. Baseball began with the formation of the Cincinnati Red Socks in 1869 following with the establishment of the National League in 1876 and later the American Association in 1901. It wasn’t until 1903 the Major League Baseball (MLB) was born. The Major League Baseball (MLB) today consists of 30 teams that represent cities throughout the United States and Canada. The early years of MLB is most known for its baseball wars, legal disputes, bidding of players, threats between leagues and broken contracts. Throughout theShow MoreRelatedBaseball is the National Pastime1051 Words   |  5 PagesFor most sports fans there is nothing like opening day and a baseball field. In recent years I have over heard several people say Baseball is not the National Pastime or National Game any longer. When I query these people the typical response is Football is our new National pastime/game. Frank Deford (Nov 7, 2012) a writer for Sports Illustrated said, Baseball is what we used to be. 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Gated Radiotherapy Using Internal Ducial Markers - 823 Words

Next, we talk about gated radiotherapy using internal ducial markers. Multiple internal ducial markers (normally three to ve numbers) are implanted in or around the tumor site to track the tumor motion in real-time during treatment cycles in order to identify breathing phase and displacement such that the optimal gate can be designed Seppenwoolde et al. (2002); Shirato et al. (2000); Shimizu et al. (2001); Kitamura et al. (2002, 2003, 2002); Shimizu et al. (2000); Shirato et al. (2003). The individual markers are tracked in all three directions using imaging techniques such as conventional cone beam CT kV projection images. The tumor location is determined by averaging the marker coordinates in the SI, AP and Lateral directions independently. The markers are gold plated and 2mm in diameter. Pre-treatment simulations are performed on the patient using digitally reconstructed radiographs DRRs Russako et al. (2005) that are computed from the planning CT data. This is done to test whether the patient can handle the invasive procedure of marker implantation; to delineate the tumor and surrounding anatomical structures; perform simulations on the generated DRRs over multiple breathing cycles using identical treatment setup geometry at end-of-inhale phase and end-of-exhale phase to design an optimal treatment plan that delivers tumoricidal dose while avoiding normal tissue toxicity. The gating location and size are determined by comparing the marker position during the

Economic Models and Price Elasticity

Questions: 1.Economic models are false and so government should ignore their predictions.  Explain, discuss and evaluate the accuracy of this statement? 2.Using the economics or other literature to identify estimates of the price elasticity of demand for at least three different products. Provide full citations for the Employed literature. Comment on the magnitudes of these estimates in relation to the standard economic determinants of the price elasticity of deman? Answers: 1. Economic Models and Price Elasticity of Demand Estimates This section presents a comprehensive discussion and evaluation of the accuracy of the statement, Economic models are false and so government should ignore their predictions. The expedient fact regarding economic models is that they all remain wrong in an austere sense, if only economic models are incomplete (Krugman, 2009). A close and thorough examination of any economic model invariably reveal that the model differs from what it denotes. For example, a newspaper article regarding a murder will only inform the reader of the name, age and sex of the victim with a fortunate omission of exact position of knife wounds alongside aggregate blood volume spilt on floor. It will also deliberately omit details kept secret to help in the identification of the murderer. One should never be astonished to realize that the underlying model of interest is incomplete and, hence false. Moreover, a models falseness can be determined with the minimum effort possible (Krugman, 2009). It is possible to acknowledge numerous significant ways in which a particular model varies from that which it denotes. Nevertheless, the fact that any given model is false does not imply that a model is useless. False models have been continuously utilized in economics. Since there is never a single model that is 100% correct, it is tantamount to refusing to use any given model at all where one rejects a model merely because it is false. Useful models can be distinguished from useless models via scientific methods. Models remain useful due to their ability simplify phenomena, however, models are false for this same reason (Azzopardi, 2014). Models are simplification/abstractions and hence they are false or incomplete. The manner in which these models are simplifications might never be essential for given purposes but the simplification may indeed make models useful. For example, models can be used to predict income exactly. In this case, one is required to know exactly number of products a company will make and sell in the coming year and the price fetched. Such predictions anchor economic details on the manner individual prospective customer will behave in the forthcoming year and so forth (Azzopardi, 2014). Since such facts remain unknown during the preparation of a budget, it remains inaccurate or false. Budgets are, however, universally used by the government notwithstanding faults of the models. A budget will enable the corporation to decide and plan and, hence, achieve higher profits than it would be feasible in the absence of budget (Lampe, M., Willenbockel et al., 2014)). From the above discussion, the statement in my view is partially accurate at the first part that economic models are all false but inaccurate on the second part that they should be ignored. The accurate position is that economic models are false but are useful and hence should never be ignored by the government (Szreter, 2015). 2. Estimates of Price Elasticities Economic theory fundamental building block is that increasing (or decreasing) price of a product decreases (or increases) demand for a product. The Price Elasticity describes extent to which utilization of a commodity declines or increases after a rise or a drop in its price. Where the price of demand for a commodity were very low (inelastic), demand would decline or rise solely slightly in reaction to changes in prices (Tomek Kaiser, 2014). For instance, where a price of a product is about 0.1, demand for this commodity would drop by merely 0.1% for every a percentage surge in price. Demand for a commodity with high PED would drop much more abruptly in reaction to increases in prices (Galperin Ruzzier, 2013). The following list gives the summary of the identified estimates of price PED for different products. Air travel 2.4 Automobiles 1.2 Cigarettes 0.3 Coffee 0.3 Foreign travel 1.8 Housing 1.0 Motion pictures 3.7 Restaurant meals 2.3 Salt 0.1 Shoes and footwear 0.7 Specific brands of coffee 5.6 Water 0.2 The following graph gives a further understanding of price elasticities of demand Commenting on the Estimates Magnitudes The comments on above estimates are made with respect to standard economic determinants of price elasticities of demand. The PED of a product is largely determined by the substitute goods availability (Ahern, 2014). A product with more close substitutes will probably have a higher price elasticity of demand. The higher percentage of income of a consumer utilized in paying for product, the higher elasticity tends to be noted. The non-durable products higher elasticities are dictated by the longer a change in price holds. The lower price elasticities are dictated by the more necessary a good becomes (Mumbower, Garrow Higgins, 2014). The PED of water, air travel and salt are selected from the above list to comment on their magnitude in relation to determinants of their price elasticity of demand. Common determinants of PED include substitute goods availability, proportion of purchasers budget consumed by product, degree of necessity, duration of price change, breadth of good definition, and brand loyalty (Powell et al., 2013). From the above list water (0.2) and salt (0.1) are necessity goods. They, therefore, have the least magnitude comparatively in relation to price elasticity. This is because the greater the necessity of a good, the lower the price elasticity of demand. This means that consumers will always attempt to buy necessary products. On the other hand, air travel has a higher price elasticity because it is a luxury product and hence tends to have greater magnitude in terms of price elasticity (Boland, 2014). Coffee initially had a lower degree of necessity but it is a habit-forming product and hence has become necessities to consumers and will have a lower magnitude thus the 0.3 value (Rios, McConnell Brue, 2013). However, it can be seen from the list that the price elasticity of specific brands of coffee has a higher price elasticity of 5.6. This means that it has a lower degree of necessities and hence people will substitute it with other close substitute when the price rises. References Ahern, K. R. (2014). Do common stocks have perfect substitutes? Product market competition and the elasticity of demand for stocks. Review of Economics and Statistics, 96(4), 756-766. Galperin, H., Ruzzier, C. A. (2013). Price elasticity of demand for broadband: Evidence from Latin America and the Caribbean. Telecommunications Policy, 37(6), 429-438. Krugman, P. (2009). How did economists get it so wrong?. New York Times, 2(9), 2009. Rios, M. C., McConnell, C. R., Brue, S. L. (2013). Economics: Principles, problems, and policies. McGraw-Hill. Mueller, N. D., West, P. C., Gerber, J. S., MacDonald, G. K., Polasky, S., Foley, J. A. (2014). A tradeoff frontier for global nitrogen use and cereal production. Environmental Research Letters, 9(5), 054002. Chen, Y., Cook, W. D., Kao, C., Zhu, J. (2014). Network DEA pitfalls: Divisional efficiency and frontier projection. In Data Envelopment Analysis (pp. 31-54). Springer US. Boland, L. A. (2014). The Methodology of Economic Model Building (Routledge Revivals): Methodology After Samuelson. Routledge. Azzopardi, L. (2014, July). Modelling interaction with economic models of search. In Proceedings of the 37th international ACM SIGIR conference on Research development in information retrieval (pp. 3-12). ACM. Boland, L. A. (2014). The Methodology of Economic Model Building (Routledge Revivals): Methodology After Samuelson. Routledge. Lampe, M., Willenbockel, D., Ahammad, H., Blanc, E., Cai, Y., Calvin, K., ... Kyle, P. (2014). Why do global long?term scenarios for agriculture differ? An overview of the AgMIP Global Economic Model Intercomparison. Agricultural Economics, 45(1), 3-20. Szreter, S. (2015). Fertility, social class, gender, and the professional model: statistical explanation and historical significance. The Economic History Review, 68(2), 707-722. Tomek, W. G., Kaiser, H. M. (2014). Agricultural product prices. Cornell University Press. Mumbower, S., Garrow, L. A., Higgins, M. J. (2014). Estimating flight-level price elasticities using online airline data: A first step toward integrating pricing, demand, and revenue optimization. Transportation Research Part A: Policy and Practice, 66, 196-212. Powell, L. M., Chriqui, J. F., Khan, T., Wada, R., Chaloupka, F. J. (2013). Assessing the potential effectiveness of food and beverage taxes and subsidies for improving public health: a systematic review of prices, demand and body weight outcomes. Obesity reviews, 14(2), 110-128.

The Doctrine Of Soteriology Essay Example For Students

The Doctrine Of Soteriology Essay The Doctrine of Salvation (Soteriology)God provides us with everything we need; we see this in Genesis where he provided Adam everything he needed. Jesus became a man by reincarnation a verse to support this is John 1:14 The word became flesh and made his dwelling among us. We have seen his glory. The glory of the One and Only, who came from the Father, full of grace and truth. Jesus was perfect he did not even yield to the temptations of his nature unlike the people around him. It says in John 14:30 that but the world must learn that I love the Father and that I do exactly what my Father has commanded me. Jesus did not even yield to temptations in his actions. Jesus died for us, his death was a substitute for our deaths, and his death was sufficient in doing so. Though Jesus died he did not stay that way for long. As a matter of fact he was resurrected just like it says in I Corinthians For what I received I passed on to you as of first importance that Christ died for our sins according to scriptures, that he was buried, that he was raised on the third day according to the scriptures. Jesus death covered sin completely. After he was resurrected he ascended to heaven. We will write a custom essay on The Doctrine Of Soteriology specifically for you for only $16.38 $13.9/page Order now As Christians we must admit that we are sinners and that we deserve to die in hell forever. Because of Christ we do not have to suffer that though. We must repent for our sins and must believe that Christ died on the cross for our sins. We must also ask Chris to come and live in our hearts and help us live our lives. We must dedicate everything to Christ and not put anything before him. We must witness to others our life in Christ so that they may also receive Gods gift.God calls us to him in many ways some of them are:1. The Bible: Romans 10:16-17. 2.The Holy Spirit: John 16:7-11. 3. Through men: Romans 10:14-15. 4.Through Providence: Romans 2:4. We turn to God when we repent and show God that we have faith. When you repent you turn away from sin. When you have faith you turn to Jesus and just trust in him without reason or answers.God forgives us no matter how many times we mess up. God still loves us even when we mess up. When we ask for forgiveness we receive the righteousness of Jesus. A scripture to support this is II Corinthians 5:21 God made him who gad no sin to be sin for us so that in him we might become the righteousness of God. God works through the Holy Spirit and in doing so he makes the believer holy in heart and behavior. To become sanctified you must daily die to sin and live everyday for Christ. Sanctification is a process: You must: A. Be sanctified when you are new born in Christ. B. Be righteous throughout your life. C. Final sanctification occurs when Christ ReturnsAll these help you to understand and daily live your life the way Christ would have you to.

Diabetes in the USA Essay Example

Diabetes in the USA Essay Example Distribution of Diabetes in the USA Medicine Essay Distribution of Diabetes in the USA Medicine Essay Diabetes is a disease that occurs as a result of the body not producing enough insulin or the insulin produced is not effectively prevalent. One of the major characteristics of the disease is that the blood contains high levels of glucose, leading to a condition known as hyperglycemic condition (Dabelea, 2011). This condition is common to diabetic people that lead to a crisis of health events. If this condition is not detected and controlled at an early stage, it may lead to a serious health problem and sometimes even death. A person suffering from diabetes has double risk of death, as opposed to a healthy person of the same age. The disease is also a major cause of high blood pressure, stroke and even heart disease. All these accelerate the chances of death to an individual. In addition to this, diabetes can also lead to various complications, for example, kidney failure or loss of vision. The effect of this may be amputation of different parts of the body that are affected, such as the arm or leg (Dabelea, 2011). One of the greatest challenges the USA is facing is the rate at which the diabetic disease is spreading. According to the center for disease control and prevention, there is a region known as the diabetic belt. Statistics show that people living within this region have a high possibility of contracting the disease. This is due to both physical and environmental factors. It is also estimated that almost 12 percent of the people living in this region have diabetes. This is contrary to only 8.5 percent in the other regions. The statistics, when analyzed, depict that this is approximately 26 million people of the overall population of the people in the United States. States that lie within the diabetic belt include: Florida, Arkansas, Georgia, Kentucky, Alabama, Pennsylvania, Ohio, north and South Carolina, Tennessee, Texas, and the entire Mississippi state (CDC, 2011).   The CDC carried out the study using the BRFSS technique. This is a state based random digit that is dialed to repor t any cases. The report compiled showed that the most affected states lie within the southern region of USA. The Council of American Survey and Research Organizations (CASRO) also participated in the research and gave a medium response rate of approximately 68.5 percent. Characteristics of morbidity and mortality rate The report compiled by the CDC shows that the prevalence of the disease changes over time.   However, the disease is a major cause of death within the states and obesity is characterized as a major cause of the disease. The summary of the report indicates that during 2005 to 2007, the average incidences of diabetes ranged from 5 to 12 people for every 1000 people tested. The research was carried out among 40 of the USA states that participated. During this period, the Columbian district and the southern part of Puerto Rico indicated the greatest number of incidences. Prior to this research, the number of incidences was 5 percent lower between 1995 and 1997. The development of weight loss activities was suggested as one of the major approaches to curb the occurrence. The research also shows the patterns of change of the disease with time. In 1980 to 1990, for example, the patterns of the disease rarely changed. However, an alarming rise was detected starting from 1992. The pattern was a constant increase and as of 2010, the annual number of people diagnosed with new cases of diabetes had almost tripled. It is also predicted that many people are living being unaware of the disease due to lack of   Ã‚  proper diagnosis. From these statistics, it can be seen that the disease increases as time goes by. Various factors can be attributed to this constant increase of the disease. The behavioral risk factor surveillance system indicates a diagnosis of 5.8 percent in Vermont, as opposed to 11.3 percent in Mississippi. In 1997, for example, the deaths associated with diabetes reached a peak of approximately 70,000. This is more than what Aids or cancer cause. How diabetes varies with time. Research that has been simulated using the Markov model clearly shows the changes that diabetes undergoes with time. The model projects the incidences of obesity, direct spending and the care that goes in to the victims of the disease. The CDC outlined this model after an effective study of people between 24 and 85 years old (CDC, 2011). According to the projection, between 2009 and 2034, the number of people expected to be diagnosed with diabetes will rise from 24 million to approximately 44.1 million. However, the obesity distribution of people without diabetes is expected to be stable over this span of time with the current 65 percent of the remaining obese. The increase in the incidences of diabetes is expected to rise the annual spending to roughly $336 billion from the current $113 billion. The diabetes population and it related cost have doubled from the prior study as compared to the recent study carried out in 2012 (CDC, 2012). The lack of significant changes in the private and public health sectors has put a strain in to the available resources. Caring for the affected victims is one of the paramount issues straining the U.S economy today. From the last research, government programs and Medicare institutions are facing both demographic and epidemiologic financial challenges. Policymakers need to have an insight how this cost will change over the years and formulate strategies that will curb the imminent threat to financial resources if the projected trend in diabetes continues and takes root. Demographic shifts in the population will highly influence the overall costs associated with type 2 diabetes. Diagnostic tests and the development and dissemination of diabetic treatments will also greatly affect the spread of the disease. Levels and trends in obesity will also have a major role in either reducing or increasing the rate at which diabetes spreads. Risks factors and causes of diabetes Many factors have been attributed with the cause and spread of diabetes. However, majority of these factors are mere myths. This does not mean that certain factors do not contribute to the spread of the disease. The analysis included in this paper describes some of the major causes of the disease. One of the risk factors is prediabetes. People suffering from this condition have glucose levels that are higher than normal. However, the condition is not enough to be diagnosed as diabetes. As a result, this people are more prone to contracting diabetes without their knowledge. Awareness of this condition is low with only less that 10 percent of U.S adults, aware of their condition. People living with prediabetes can, however, prevent the occurrence of diabetes by doing physical exercise and reducing their body weight. Another reason why the disease is prevalent is due to its hereditary nature. The disease has a possibility of appearing up to 25 percent to the descendants of a family line age that initially had the disease. If this is not the case, several factors can cause diabetes to any individual, regardless of age or body size. Another major condition that commonly arises is when the body of an individual resists insulin. When this happens, the body cells produce more insulin leading to the insulin production cells in the pancreas being exhausted. The body does not function properly and this leads to contraction of diabetes. Other risk factors that contribute to the disease may include: high levels of cholesterol in the blood, intake of alcohol in large quantities and age. The risk of contracting the disease increases considerable after the age of 45 and one becomes even more vulnerable after the age of 65 (Cowie, 2006). There are also various symptoms associated with type 2 diabetes. One of the challenges is that an individual can live for many years without the knowledge of this disease and only get to know when it is already too late. Emotional factors such as stress can aggravate the disease. The tendency of feeling constantly tired should be observed with interest, as it is a common symptom associated with diabetes. The body uses a lot of energy breaking fats. Other symptoms may include poor or slow wound healing and unexplained weight loss. If these symptoms are not thoroughly addressed, they may lead to adverse diabetes consequences which include loss of vision or even kidney failure and later death. The fight against diabetes has seen major progress for the past 50 years. The environmental, economic and social behaviors associated with the disease have been addressed. The better understanding gained from this factors has been used to better the development of effective ways to address the issue head-on. The diagnosis carried out among adults indicated that mortality rate from hyperglycemic condition has reduced since the mid 1980s (CDC, 2012). The reduction can be associated with the improvements in the rates of smoking, high blood pressure and cholesterol in recent years. Other possible reasons that can be attributed to the decline of this mortality rate include improved glucose control, preventive measures that have been taken to reduce the disease and early detections of diabetes leading to reduced complications (Cowie, 2006). However, despite the progress and success made, much more is expected if the disease is to be denied the right of claiming lives for the next 50 years. With the current prediction of the CDC, it is heartbreaking that the fight against this chronic disease is not even close to be won. For the past five decades, the health institution has made tremendous efforts in suppressing the disease until the early 90s when it started the uphill at an alarming rate. Comparing the mortality of the past 50 years with the current statistics, it is evident that this disease is back. The situation is even more traumatizing faced with the inevitable reality that the number is likely to raise by 70 percent by 2050. From the research carried out concerning the disease, it is evident that the changes in the environment are a major contributing factor of the disease (Brand-Miller, 2012). To counter the spread of this disease, epidemiologic research must continue and emphasize on the need of identifying the causes of the disease, other than the existing ones. Continued support is also needed to establish programs that will be broad based in carrying out research and implementing their findings. The most crucial way is finding ways of funding these organizations. The health sector should also shift from just providing more care and concentrate on methods of providing good care to people suffering from the disease or those showing symptoms of the same. The existing efforts and organizations such as the CDC should continue to provide prevention and control programs (CDC, 2011). They should, however, be backed up by more comprehensive organizations. Trends in the spread of the disease should also be continually monitored since public health surveillance is a pillar in the field of health management. When implemented, this technique is a source of viable data that can be used to implement policies in the long run (Cowie, 2006). live CHAT

Countries of Central America and the Caribbean

Countries of Central America and the Caribbean Central America is a region at the center of the two of the American continents. It fully lies in a tropical climate and has savanna, rainforest, and mountainous regions. Geographically, it represents the southernmost part of the North American continent and it contains an isthmus that connects North America to South America. Panama is the border between the two continents. At its narrowest point, the isthmus stretches only 30 miles (50 km)Â  wide. The mainland portion of the region consists of seven different countries, but 13 nations in the Caribbean are also normally counted as a part of Central America. Central America shares borders with Mexico to the north, the Pacific Ocean to the west, Colombia to the south and the Caribbean Sea to the east. The region is considered part of the developing world, which means it has issues in poverty, education, transportation, communications, infrastructure, and/or access to health care for its residents.The following is a list of the countries of Central America and the Caribbean arranged by area. For reference the countries on the mainland portion of Central America are marked with an asterisk (*). The 2017 population estimates and capitals of each country have also been included. All information was obtained from the CIA World Factbook. Central America and the CaribbeanCountries Nicaragua*Area: 50,336 square miles (130,370 sq km)Population:Â  6,025,951Capital: ManaguaHonduras*Area: 43,278 square miles (112,090 sq km)Population:Â  9,038,741Capital: TegucigalpaCubaArea: 42,803 square miles (110,860 sq km)Population:Â  11,147,407Capital: HavanaGuatemala*Area: 42,042 square miles (108,889 sq km)Population:Â  15,460,732Capital: Guatemala CityPanama*Area: 29,119 square miles (75,420 sq km)Population:Â  3,753,142Capital: Panama CityCosta Rica*Area: 19,730 square miles (51,100 sq km)Population:Â  4,930,258Capital: San JoseDominican RepublicArea: 18,791 square miles (48,670 sq km)Population:Â  10,734,247Capital: Santo DomingoHaitiArea: 10,714 square miles (27,750 sq km)Population:Â  10,646,714Capital: Port au PrinceBelize*Area: 8,867 square miles (22,966 sq km)Population:Â  360,346Capital: BelmopanEl Salvador*Area: 8,124 square miles (21,041 sq km)Population:Â  6,172,011Capital: San SalvadorThe BahamasArea: 5,359 square miles (13,880 sq km)Population:Â  32 9,988Capital: NassauJamaicaArea: 4,243 square miles (10,991 sq km)Population:Â  2,990,561Capital: KingstonTrinidad and TobagoArea: 1,980 square miles (5,128 sq km)Population:Â  1,218,208Capital: Port of SpainDominicaArea: 290 square miles (751 sq km)Population:Â  73,897Capital: RoseauSaint LuciaArea: 237 square miles (616 sq km)Population:Â  164,994Capital: Castries Antigua and BarbudaArea: 170 square miles (442.6 sq km)Antigua area: 108 square miles (280Â  sq km); Barbuda: 62 square miles (161Â  sq km);Â  Redonda: .61 square miles (1.6 sq km)Population:Â  94,731Capital: Saint Johns BarbadosArea: 166 square miles (430 sq km)Population:Â  292,336Capital: BridgetownSaint Vincent and the GrenadinesArea: 150 square miles (389 sq km)Â  Saint Vincent area: 133 square miles (344 sq km)Population:Â  102,089Capital: KingstownGrenadaArea: 133 square miles (344 sq km)Population:Â  111,724Capital: Saint GeorgesSaint Kitts and NevisArea: 101 square miles (261 sq km)Saint Kitts area: 65 square miles (168 sq km); Nevis:Â   36 square miles (93 sq km)Population:Â  52,715Capital: Basseterre

Careers in Finance Project Essay Example | Topics and Well Written Essays - 1250 words

Careers in Finance Project - Essay Example k is issued by a client company, the investment banking company may take financial liability or underwrite the stock, while the investment banker looks for buyers of the shares. They can also manage the client companies’ investments (StateUniversity.com 1). Education requirement is a master’s degree in business administration (MBA). Liberal arts graduates can also be hired and trained to become analysts. However, if these trainees plan to continue in the field, they must purse a graduate degree in business. A number of investments bankers shift from other related fields such as banking, law or finance. For those interested in investment banking, the number of job opportunities basically grows with the economy. The competition is intense among the job applicants who want to work in the investment bank firms; the investment banks are very few. A company may hire less than 25 workers from a field of more than 1000 applicants (StateUniversity.com 1). Investment bankers can earn up to $100,000 annually for the first few years. However, the entry level salary for an individual with a bachelor’s degree was $45,000 yearly in 2005. On the other hand, an individual with an MBA earned $85,000 annually in 2005. The entry level investment bankers usually get huge year-end bonuses amounting to $10,000 or more. Benefits include medical insurances and paid vacations and holidays (StateUniversity.com 1). The main role of a risk analyst is to offer advice about risk based on good practice and technical knowledge. The work involves; assessing and collating risk information on site, collecting photographic evidence and utilizing templates to record assessments, formulating and proofreading detailed reports, and liaising with other professionals such as brokers, inspectors of health, safety and fire officers, client representatives and underwriters (totaljobs.com 1). For a general insurance risk surveying, any HND subject or degree is acceptable. However, chances are high

International Business Assignment Example | Topics and Well Written Essays - 4500 words

International Business - Assignment Example However, the big question is what is the reason that made companies to take their venture on the global scale? The answer is not just the intention of the companies to expand the business volume, but companies are actually experiencing extreme difficulties to sustain in the market place with only domestic operation. Thus, international business not only worked as a factor that helped in business expansion but acted as a saviour of business as well. Moreover, the opening of the world economy and globalization has fostered the companies to embrace international expansion. The study intended to investigate about the features of international business environment and the way it differs from the domestic business environment. In addition, it also tried to assess how the chosen company Samsung deals with competition in the overseas market. The key findings of the study are that Samsung generally uses competitive pricing, mass targeting and product differentiation strategy to deal with the competition of overseas market. Introduction The notion of international business can be traced back to the early 1960s. During this epoch, several multinational enterprises emerged as a centre of focus and interest for the economists as well as general public. Majority of the literature from this era has been able to provide only a time bound perspective about this phenomenon (Campbell, 2009; Kapil, 2011). Paradoxically, economist of this phase treated multinationals as the by-products of the post world war II. It has resulted into global financial integration, improved the communication system and along with that developed the transportation technologies. From the point of view of common people, international business was seen as a way of making business expansion (Dooley, Guy, Goymer, Richards and Richards, 2006). Since that phase, the impact of international business on the global economy was phenomenal. Companies that started to operate on a global scale were truly signified as ‘multinationals’ (Nelson, 1999; Onkvisit and Shaw, 2004). With the expansion of European and East Asian firms in the international markets, a new cross-national strategic partnership came into existence. The historiography of global enterprises was tremendously enriched by some of the eminent scholars such as Mira Wilkins, D. K. Fieldhouse, Peter Hertner, Shin'ichiYonekawa, among others, who not only threw light on the origins of multinational business on the twentieth century, but have also linked their scholarly works with the wider reinterpretations of the business evolution dynamics. One of the interesting facts of international business is that since the 1960s, the international business environment is being controlled by a single country thereby reflecting a single - nation dominance (Clifton, 2012). For example, the phase of 1880 to 1914 was dominated by the United Kingdom, whereas 1950s and 1960s were dominated by the United States. However, the scenario drasti cally changed after the 1960s as the world experienced continual growth of the multinational operation and reflected a steady shift in the external factors

Positive And Negative Effects Of Video Games Essay Example for Free

Positive And Negative Effects Of Video Games Essay The video game technology, like most technologies, has changed drastically in the last few years. Arcades may look much the same on the surface as they did a decade or two ago, but the games have become far more violent, sophisticated and addictive. When one visits the video arcade it is not surprising to see children pointing and shooting something that looks suspiciously like a real weapon. If Pong or, for that matter, Pac-Man and Super Mario Brothers is ones point of reference, one needs to think again. What one assumes about the benign, outdated games of the 1970s and the 1980s, even of the early 1990s, the research regarding them cannot be considered valid as video games put in the market in the last five years. It is a whole new world, and it is evolving at a rate that is hard for parents to keep pace with (Funk. Jeanne 1993). How fast a rate? Consider this: During the last two decades interactive video games have emerged as one of the most popular forms of entertainment, particularly among teens. According to the non-profit organization, Mediascope, Globally, annual video games revenues now exceed $18 billion. In the United States alone, video game revenues now exceed $10 billion annually, nearly double the amount Americans spend going to the movies. On average, American children who have home video game systems play with them about ninety minutes a day. The kids are changing with the technology how could they not be? They are riding technology curve in a way we are not and never can. On many levels, its wonderful to have them exposed to this brave new cyberworld: the opportunities for them to learn, the resources at their fingertips, are tremendous and hard to fathom. Some claim that video games are a mind controlling device (The World Wide Web is like a vast, almost limitless encyclopedia, and unlike Encyclopedia Britannica, kids can talk to it and it talks back. So its especially disconcerting to see armies of these very kids wandering through cyberspace mutilating and killing everything in their path and having a great time doing it. Its the dark side of heightened technology, but one to which we ought to be paying much closer attention (The First Fighting Game That Let You Just Be Friends). Some say there are positive effects of video games and that there are hollow claims about fantasy violence. However, there are others who maintain that the general effect is negative and hazardous to children and adolescents in general. This paper looks at the positive and negative sides and attempts to put look the issue in the proper perspective. The debate over the effects of digital games is getter hotter. Many claim that people may not pay too much attention regarding the issue of digital games but they are now becoming a powerful cultural force (Secko, David). This has become a powerful force since computer and video games sales topped $10 billion in the U. S. in 2004. Children spend more and more time working and playing with them. And some social theorists say society is gripped by a moral panic over the effects of computer games (Secko, David). As some maintain, exposure to television violence results in violent actions in real life. Several researchers have agreed that children extensively exposed to violence as projected on television tend to think that it is appropriate to act in violent ways (Hurst). Today, this has evolved into video games. Like most technologies, video game technology has changed drastically in the last few years. Some of the issues tied to this are those on values. Values motivate behavior. Judgments about right and wrong or good and bad are moral judgments based on values. In the course of human interactions, there are many situations in which it is difficult to make a decision because values come into conflict. Conflict between moral values results is an ethical problem. Major influences on moral decision-making in cyber environment are personal, professional and organizational values. Values must be clarified if moral decisions are to be reached. We are just beginning to understand that digital mediums are bringing us expressive forms comparable to the movies and the novel, says Janet Murray, a Professor of Digital Media at Georgia Tech and author of Hamlet on the Holodeck (Lee, J. 2004. p. 1375). Video gaming exists today as a symbiotic relationship among many self-preserving organisms. All must strike a gentle balance between exerting their will and killing their host. Even if others find it obsolete, the young must engage in values clarification to develop a decision-making process that fosters ethical behavior (Funk. Jeanne 1993). More than any other aspect of these new video games, its the accuracy of the simulations the carnage, the blood, and the guts that is so advanced. Realism is the Holy Grail of the video game industry. And the latest technology leaves little to the imagination the simulations seem less fake, and therefore more effective. Add to this the fact that in the last few years, video game manufacturers have chosen to amplify gruesome violence (note that 49 percent of young teens indicate a preference for violent games, while only 2 percent prefer educational ones). (Funk, Jeanne 1993) to make it a mainstay in their products seems a direct result of where the television and movie industry have taken their content. What worries most parents and educators here is the desensitizing effect on-screen violence has on kids, and how it fosters a need for more graphic real-life displays of carnage and mayhem to keep kids interested. Graphically violent video games like Doom, Postal, Duke Nukem, and Mortal Kombat are games way past the curve. Some claim that these are mind control devices (Videogame- mind control? ). Author Schmitt (2004) states the many disadvantages of video games. He goes on to list several of the drawbacks of video game playing. He states in no unequivocal terms, If pursued as a solitary activity, playing video games can decrease important social interactions with family and friends. A childs interactions with friends may become limited to pumping them for information about hidden passageways and secret doors. Schmitt lists several good reasons to advice people not play video games. He also not only listed that but he also listed ways to keep us from playing them altogether or how to encourage children to play more healthy activities (Schmitt 2004 p. 33-56). In terms of the educational principles related to this issue, any teacher or coach of young people will tell you that hands-on experience is what teaches best. Repetition of movements and the hand-eye connection are invaluable for learning most skills. And especially with children, hands-on learning is usually a lot more fun and interesting than the alternatives. It is precisely this that makes interactive video games so potent a learning tool. As researcher Patricia Greenfield points out, Video games are the first medium to combine visual dynamism with an active participatory role for the child. (Provenzo, Eugene. 1991). Video games have the distinct advantage between itself, the television and the movies it lets you put your hands on it, aim and fire. Thus, it is really no surprise that violent games are very habit-forming. Parents interviewed are alarmed at not just the violent images in the games, but the amount of time their children spend playing them. It proves how effective these things are. More than 60 percent of children report that they play video games longer than they intend to play. The interactive quality, the intensity of the violence, the physiological reactions, all serve to connect the players feelings of exhilaration and accomplishment directly to the violent images. And good feelings keep the player wanting to play. Countless parents try desperate to keep video game play within certain time limits, but its a huge challenge a parental battle they so often lose. Once kids get hooked, its difficult to unhook them. Both home and arcade games make extensive use of reinforcement schedules for both the acquisition and maintenance of the habit (Provenzo, Eugene. 1991).

Sinclair Lewis and Babbitt Essay -- Biography Biographies Essays

Sinclair Lewis and Babbitt      Ã‚  Ã‚   The book under analysis herein is Sinclair Lewis' Babbitt.   The copy I am using in this research is published by Harcourt, Brace & World, Inc., New York, 1950.   The original version was published in 1922, but there is no information in this book regarding what printing or edition it may be.   This edition encompasses thirty four chapters which span 401 pages in length as they are printed here.   One interesting note is that the novel is dedicated to Edith Wharton.    The author of the work, Sinclair Lewis, was born in Sauk Centre, Minnesota, and holds the distinction of being the first American ever to be awarded the Nobel Prize for literature.   Lewis was born in the late 19th century and lived until the middle of the 20th century so he witnessed many social transformations, including electricity, the automobile and the rise of industrialism and urban centers.   His college years were spent at Yale and he worked early in his writing career as a newspaper journalist and editor.   His early works like The Job:   An American Novel were characteristic of the satire and realism that would come to be trademarks of his mature style.   Lewis would go on to write novels that satirized with little mercy the small rural town (Main Street), the 9-to-5 businessman (Babbitt) and those who tried to prevent scientific truth from emerging (Arrowsmith).   Elmer Gantry and Dodsworth were also literary successes and each was made into a Hollywood motion picture.      Lewis refused to accept the Pulitzer Prize for Arrowsmith because the terms of the award stated that it was not being awarded for literary merit, but for the best demonstration of "the wholesome atmosphere of American life" (Murphy   597).  Ã‚   L... ...at Lewis must have been valid about such an environment if Sinclair would admit to such a belief.   Nonetheless, Lewis still enables us to believe in American society but refuses to allow us to accept its worse qualities as anything we should promote or perpetuate.    WORKS   CITED Dooley, D. J. (ed.).   The Art of Sinclair Lewis.   Nebraska, Univ. of Nebraska Press, 1967. Lewis, S.   Babbitt.   New York, Harcourt, Brace & World, Inc., 1950. Mencken, H. L.   Portrait of an American citizen. Light, M.   (ed.).   The Merrill Studies in Babbitt.   Ohio, Charles E. Merrill Publishing Company, 1971:   25-27. Murphy, B.   (ed.)   Benet's Reader's Encyclopedia.   (4th edit.).   New York, HarperCollins Publishers, 1996. Sinclair, U.   Standardized America. Light, M.   (ed.).   The Merrill Studies in Babbitt.   Ohio, Charles E. Merrill Publishing Company, 1971:   28-31.

Research Method : Regression Model on the GDP of Sri Lanka

In extension Of the production function, foreign financed capital (l), export (EX) and import (IM) are added into the model to determine their impact on the economic growth. Pawl's (2002) mentioned that the import is considered will affect the economic growth which are divided into intermediate and capital good imports. Flamboyancy's (as cited in Bait, 2013) include FED as the addition input to labor and domestic capital in production function since it's the main source of human capital and new technology for new developing country.As mentioned by Namely (as cited in Bait, 2013), exports are included in the production function as more input of macro are needed. The FED stock was excluded from the Gross Capital Formation as it included both domestic and foreign investment and to avoid double measurement (Bait, 201 3) The production function extended, assuming multiple-linear equation, an Ordinary Least Squared estimate which specified below: Where -? The estimated Gross Domestic Produ ct per capita growth (annual = The Investment in terms of Gross Fixed Capital formation (% of GAP). The Labor force in terms of total (person). The Export of goods and services (% of GAP). = The Import of goods and services (% of GAP). The Gross Capital Formation (% of GAP). = The error term of the regression. In the research done by Bass, Corroboratory and Regale (as cited in Turned, 201 2) studied the long-run and the short-run relationship between the investments with the gross domestic product (GAP). The result of their finding that there are positive long-run relationship between GAP and investment where their finding are consistent with findings obtained from Khan and Khan ND Mathematician (as cited in Turned, 2012).Allah, Zamia, Faro and Jived (as cited in Hussein, 2014) have conducted a research to check whether there is nun-directional or bidirectional causality between the export and economy growth and the result suggested that there is nun-directional causality between th e economic growth and export. In addition, findings by Mishear (201 1) there exist a positive impact on the increasing of real GAP with export in the case study of India which supported by Pharaoh (as cited in Mishear, 201 1) also found that export have positive and significant impact on economic growth.The increasing number of global labor workforce represent the opportunity to drive the economic growth and the increase in the gross domestic product (GAP) but it also represent many challenges (Wristwatch Institute, 2014). With the increase of number of labor in the labor workforce, the productivity level will reach optimum level at a certain point but after that point, the productivity level will decrease as the number keep increasing.As or the case of Sir Lankan, now with the government effort to achieve upper middle income country, the increasing of the labor workforce will bring positive impact to the economic growth of Sir Lankan. According to Pawl's (2002), imported intermedia te goods have a positively and significantly influence the GAP growth in the long run. The main export of Sir Lankan is mainly architecture goods which are mainly depends on the import of fertilizers and agriculture machines. Thus it is acceptable to said that import of intermediate goods will brings positive and significant effect on the economic growth of Sir Lankan.Based on the study by Imprimatur (2013) on effects of the gross capital formation on the GAP growth in India on agriculture sector found that higher level of gross capital formation in the agriculture sector as agriculture is the main backbone of the India economy was able to improve the overall GAP growth rate. This study can be apply to Sir Lankan as Sir Land's main economy are agriculture based economy. Thus, this shows positive relationship between the Gross Capital Formation (GIF) with the Gross Domestic Product (GAP).

Introduction to Unilever Essay

Unilever is a British–Dutch multinational consumer goods company. Its products include foods, beverages, cleaning agents and personal care products. It is the world’s third-largest consumer goods company measured by 2011 revenues (after Procter & Gamble and Nestle) and the world’s largest maker of ice cream. Unilever is a dual-listed company consisting of Unilever N. V. in Rotterdam, Netherlands and Unilever PLC in London, United Kingdom. Both Unilever companies have the same directors and they operate as a single business. The current non-executive Chairman of Unilever N. V. and PLC is Michael Treschow while Paul Polman is Group Chief Executive. Unilever owns over 400 brands, amongst the largest selling of which are Aviance, Axe/Lynx, Ben & Jerry’s, Dove, Flora/Becel, Heartbrand, Hellmann’s, Knorr, Lipton, Lux/Radox, Omo/Surf, Rexona/Sure, Sunsilk, Toni & Guy, TRESemme, VO5 and Wish-Bone. Unilever PLC had a market capitalisation of ? 27. 3 billion as of 23 December 2011, the 18th-largest of any company with a primary listing on the London Stock Exchange. 1930 to 2001 See more: how to start a paragraph Lever House in New York City, which was the United States headquarters of Unilever from 1952 to 1997 Unilever was founded on 1 January 1930 by Antonius Johannes Jurgens, Samuel van den Bergh and William Hulme Lever, 2nd Viscount Leverhulme. The amalgamation of the operations of British soapmaker Lever Brothers and Dutch margarine producer Margarine Unie (a 1927 amalgamation of Anton Jurgens Margarinefabrieken N. V. and Samuel van den Bergh) made sound commercial sense, as palm oil was a major raw material for both margarines, and soaps, and could be imported more efficiently in larger quantities. The initial harvesting of palm oil was from British West Africa, from where news reports seen back in England showed the workers abroad in favourable conditions. In 1911 the company received a concession for 750,000 hectares of forest in Belgian Congo, mostly south of Bandundu, where a system of forced labour operated. The subsidiary of Lever Brothers was named â€Å"Huileries du Congo Belge†. During the great depression in the thirties, the Huileries sharply decreased the fee for gathered oil nuts, while the government of Belgian Congo strongly increased taxation. This resulted in social unrest in 1931, which is known as the Revolution of the Pende, in which eventually more than 400 members of the Pende tribe were killed. In the 1930s the Unilever business grew and new ventures were launched in Africa and Latin America. In 1972 Unilever purchased A&W Restaurants’ Canadian division but sold its shares through a management buyout to former A&W Food Services of Canada CEO Jefferson J. Mooney in July 1996. By 1980 soap and edible fats contributed just 40% of profits, compared with an original 90%. In 1984 the company bought the brand Brooke Bond (maker of PG Tips tea). In 1987 Unilever strengthened its position in the world skin care market by acquiring Chesebrough-Ponds (merged from Chesebrough Manufacturing and Pond’s Creams), the maker of Ragu, Pond’s, Aqua-Net, Cutex Nail Polish, and Vaseline. In 1989 Unilever bought Calvin Klein Cosmetics, Faberge, and Elizabeth Arden, but the latter was later sold (in 2000) to FFI Fragrances. In 1996 Unilever purchased Helene Curtis Industries, giving the company â€Å"a powerful new presence in the United States shampoo and deodorant market†. The purchase brought Unilever the Suave and Finesse hair-care product brands and Degree deodorant brand. In 1997 Unilever sold the speciality chemicals businesses National Starch & Chemical, Quest, Unichema and Crosfield to ICI for US$8 billion.. The US division carried the Lever Brothers name until the 1990s, when it adopted that of the parent company. The American unit has headquarters in New Jersey, and no longer maintains a presence at Lever House, the iconic skyscraper on Park Avenue in New York City. Unilever established a sustainable agriculture programme in 1998. 2001 to 2011 Global employment at Unilever 2000–2008 Black represents employment numbers in Europe, light grey represents the Americas and dark grey represents Asia, Africa, and Middle East. Between 2000 and 2008 Unilever reduced global workforce numbers by 41%, from 295,000 to 174,000. Notes: Europe figures for 2000–2003 are all Europe; from 2004 figures in black are Western Europe. For 2004–2008 figures for Asia, Africa and Middle East include Eastern and Central Europe. Source: Unilever Annual Reports 2004, 2008 In 2000 the company absorbed the American business Best Foods, strengthening its presence in North America and extending its portfolio of foods brands. In April 2000 it bought both Ben & Jerry’s and Slim Fast. In May 2007 Unilever became the first large-scale company to commit to sourcing all its tea in a sustainable manner, employing the Rainforest Alliance, an international environmental NGO, to certify its tea estates in East Africa, as well as third-party suppliers in Africa and other parts of the world. It declared its aim to have all Lipton Yellow Label and PG Tips tea bags sold in Western Europe certified by 2010, followed by all Lipton tea bags globally by 2015. Covalence, an ethical reputation ranking agency, placed Unilever at the top of its ranking based on positive versus negative news coverage for 2007. In 2007, Unilever’s Dove â€Å"Evolution† video that ran only online, was named the first ever non-TV spot to win the Grand Lion at the Cannes Advertising Festival. And in March, 2008, Unilever was named â€Å"Digital Marketer of the Year† by Advertising Age. In 2008 Unilever was honoured at the 59th Annual Technology & Engineering Emmy Awards for â€Å"Outstanding Achievement in Advanced Media Technology for Creation and Distribution of Interactive Commercial Advertising Delivered Through Digital Set Top Boxes† for its program Axe: Boost Your ESP. On 25 September 2009, Unilever agreed to acquire the personal care business of Sara Lee Corporation, including brands such as Radox, Badedas and Duschdas, strengthening its category leadership in skin cleansing and deodorants. On 9 August 2010, Unilever signed an asset purchase agreement with the Norwegian dairy group TINE, to acquire the activities of Diplom-Is in Denmark. On 24 September 2010, Unilever announced that it had entered into a definitive agreement to sell its consumer tomato products business in Brazil to Cargill. On 27 September 2010, Unilever purchased Alberto-Culver, a maker of personal care and household products including Simple[disambiguation needed], VO5, Nexxus, TRESemme, and Mrs. Dash, for $US3. 7 billion. On 28 September 2010, Unilever and EVGA announced that they had signed an agreement under which Unilever would acquire EVGA’s ice cream brands (amongst others, Scandal, Variete and Karabola) and distribution network in Greece, for an undisclosed amount. 2011 to present On 23 March 2011 it was announced that Unilever had entered into a binding agreement to sell the Sanex brand to Colgate-Palmolive for â‚ ¬672 million, and that Unilever would acquire Colgate-Palmolive’s laundry detergent brands in Colombia (Fab, Lavomatic and Vel) for US$215 million. On 24 August 2011, it was announced that Unilever had agreed to sell the Alberto VO5 brand in the United States and Puerto Rico, and the Rave brand globally, to Brynwood Partners VI L. P. On 14 October 2011, it was announced that Unilever had agreed to acquire 82% of the Russia-based beauty company Kalina. On 22 May 2012, it was announced that Unilever achieved top-ten status in the 2012 Gartner Supply Chain Top 25, resulting in the company’s best-ever performance in the index and establishing Unilever as one of the world’s top supply chains. Operations The Unilever R&D Centre in Bangalore, India Unilever is multinational with operating companies and factories on every continent (except Antarctica) and research laboratories at: Colworth and Port Sunlight in England; Vlaardingen in the Netherlands; Trumbull, Connecticut and Englewood Cliffs, New Jersey in the United States; Bangalore in India (see also Hindustan Unilever Limited); and Shanghai in China. [edit] Products For a full list of Unilever brands, see List of Unilever brands. Unilever’s products include foods, beverages, cleaning agents and personal care products. The company owns more than 400 brands, although its 25 largest brands account for over 70% of total sales. [29] Unilever focuses resources on 13 â€Å"billion-Euro brands†, each of which has annual sales in excess of â‚ ¬1 billion. Unilever organises its brands into four categories: Homecare, Personal Care, Foods and Refreshment (which includes tea, ice-cream and beverages).

Free Essays on The Nymph And The Landslide

The Nymph and the Landslide For this comparative essay, I have chosen to compare the poem â€Å"The Nymph’s Reply to the Shepherd,† by Sir Walter Ralegh to the song Landslide written by Stevie Nicks and performed by the band Fleetwood Mac. The content of the essay will focus on the tone, theme, sound effects, imagery, point of view and form between the two works. In â€Å"The Nymph’s Reply to the Shepherd,† the tone of the poem is non-optimistic. The nymph can not see the idealistic view of the shepherd ever working. She relates everything will change due to time and therefore believes the shepherds love will not last forever as well. The nymph states, â€Å"Time drives the flocks from the field to fold/When rivers rage and rocks grow cold.†(pg. 899 Bedford) This shows us that she feels nothing will last because eventually time takes over and everything changes. Even with all the offers the shepherd had for her she still rejects him with the doubt that it will not be everlasting. She says â€Å"Thy gowns, thy shoes, thy bed of roses/ Thy cap, thy kirtle and thy poises/Soon break, soon wither, soon forgotten,†(pg. 899 Bedford) which amplifies her statement that she doubts the shepherds love. At the end of the poem, the nymph reverses her views, but we find that she asks for impossible feats to happen in orde r for her to love the shepherd. The terms on which she states that she would love the shepherd are â€Å"But could youth last and love still breed/Had joys no date nor age no need/Then these delights my mind move/To live with thee and be thy love.†(pg. 900 bedford) This shows that if time and change never occurred she would love the shepherd because it would be forever. On the other hand, the tone of Landslide is very reflective. The narrator is reflecting on her love and how she spent it. It seems that she is also afraid of a change coming, but is ready and willing to accept it. This is so because the narrator fe... Free Essays on The Nymph And The Landslide Free Essays on The Nymph And The Landslide The Nymph and the Landslide For this comparative essay, I have chosen to compare the poem â€Å"The Nymph’s Reply to the Shepherd,† by Sir Walter Ralegh to the song Landslide written by Stevie Nicks and performed by the band Fleetwood Mac. The content of the essay will focus on the tone, theme, sound effects, imagery, point of view and form between the two works. In â€Å"The Nymph’s Reply to the Shepherd,† the tone of the poem is non-optimistic. The nymph can not see the idealistic view of the shepherd ever working. She relates everything will change due to time and therefore believes the shepherds love will not last forever as well. The nymph states, â€Å"Time drives the flocks from the field to fold/When rivers rage and rocks grow cold.†(pg. 899 Bedford) This shows us that she feels nothing will last because eventually time takes over and everything changes. Even with all the offers the shepherd had for her she still rejects him with the doubt that it will not be everlasting. She says â€Å"Thy gowns, thy shoes, thy bed of roses/ Thy cap, thy kirtle and thy poises/Soon break, soon wither, soon forgotten,†(pg. 899 Bedford) which amplifies her statement that she doubts the shepherds love. At the end of the poem, the nymph reverses her views, but we find that she asks for impossible feats to happen in orde r for her to love the shepherd. The terms on which she states that she would love the shepherd are â€Å"But could youth last and love still breed/Had joys no date nor age no need/Then these delights my mind move/To live with thee and be thy love.†(pg. 900 bedford) This shows that if time and change never occurred she would love the shepherd because it would be forever. On the other hand, the tone of Landslide is very reflective. The narrator is reflecting on her love and how she spent it. It seems that she is also afraid of a change coming, but is ready and willing to accept it. This is so because the narrator fe...

Famous people under 30, who have achieved a lot in advertising sphere

Famous people under 30, who have achieved a lot in advertising sphere Creative people under 30 in Advertising It happens very often that a person devotes all his or her time, efforts and abilities to one certain sphere, which becomes his/her lifework. Lots of such professionals gain their experience during the whole life and establish their own contributions or ideas within the dozens of years. We got adjusted to the fact that only skilled and practiced people understand the core points and able to astonish with creative ideas. Perhaps, it is really so in most cases, when we speak about scientific field or other resource-consuming areas, which require custom approach. When it refers to modern business forms or such highly developed world of advertisements, the standard rules do not work here. We have thousands of examples when young even not very skilled but amazingly creative people make a real breakthrough in a certain sphere. It proves the fact the new generation possesses modern and progressive way of thinking and understands up to date trends, which can caught attention of millions of people. So we selected a number of outstanding people within the advertisement sphere, who even have not reached their thirty, but already are famous for their achievements. Chelsea Cumings She is only 28 and occupies the position of the freelance art director. So what is her work significant for? The previous year several of her works were awarded for brilliant performance. Thus, 2016 she became an owner of the Gold Clio, One Club â€Å"One to Watch†, two DAD Pencils, four Cannes Lion Bronzes. She has experience of work with such brands as Traget, Adidas, HP.   One of her most outstanding works was executed for Expedia. It was devoted to the story of children’s dreams coming true due to cooperation of St Jude Children's Research Hospital and travel company, which embodied children’s dreams by means of the VR room. Daniel Barak Daniel is VP and creative director at Saatchi Saatchi Los Angeles at the age of 28.2016 was for Barak rich for awards. His work for Volkswagen's Golf R "Unleash Your Rrr." launch campaign was honored by Cannes Lions, ANDYs and One show Pencils. Due to pioneering of the AI use in the advertising, this campaign is archived by New York MoMa. Rohan Cooke and Laura Petruccelli They are 27 and 26 correspondingly and already are hired as associate creative directors at Goodby Silverstein Partners. This Australian duo became real headliners in the advertisement field in the past few months. They are famous for their campaign called â€Å"Unacceptable Letters†, which tells about sexual violation, from which suffer a lot of women in college. One more of their campaign was designed for Instagram. It was a square milkshake designed for the app's square format. For these campaigns Rohan and Laura were awarded by a number of awards, comprising Cannes Lions. This pair is also included in the number of global top lists of the creative people in advertisements. Andrew Kong and Curtis Petraglia Andrew deals with copywriting and Curtis works as an art director at Deutsch. They both are at the age of 29 and are known as â€Å"Curtis and Kong†. This duo joined the Deutsch team two years ago and already managed to work over the campaigns for such famous brands as Snapple, Pizza Hut, Dr Pepper, Taco Bell, and Nintendo. According to the information, provided by their agency, developed by guys campaign â€Å"Make time for Snapple† resulted in the highest return on investment, achieved by the brand campaign. Curtis and Kong were the participants in the first YouTube Creative Hack, held in Singapore. They needed to produce an advertisement with six-second duration for Singapore tourism board and were awarded a first place for their videos. Florian Marquardt Florian is employed as a senior creative at Goodby Silverstein Partners. Marquardt is only 28, but he worked on a number of famous campaigns and achieved great results in it. Among these campaigns are the following: Doritos â€Å"No choice†, NYPD’s â€Å"Invisible faces†. He has already made a strong contribution to Goodby Silverstein achievements. Except his day job Florian has a lot of ideas, interesting undertakings and number of creative projects, one of the most famous of them is the â€Å"#Help50Cent† tongue-in-cheek Kickstarter campaign. So follow the example of this people and do not take your age into account. It does not matter who and how old you are, the things that really matter is your creative mind and endless fresh ideas, which can excite the curiosity of the required audience.

Philosophy(Descartes, Malebranche, Spinoza, Leibniz, Berkeley, Hume, Essay

Philosophy(Descartes, Malebranche, Spinoza, Leibniz, Berkeley, Hume, Locke) - Essay Example Spinoza believes that there is nothing fantastical about the natural way in which things are done. In regards to God and nature, God is simply an extension of nature. He did not create nature, nor does He have any say or anything to do with what happens, as He himself is a part of it. Gottfried Leibniz, however, believed that God was the reason that this universe is the way it is, as opposed to any other possible way. God is the grand architect of the universe, though the act was supposedly done randomly, and not premeditated. Leibniz also stated that only God would know the purpose for the existence of the things living in the universe, and the different concepts that go along with them. It is because of this that Leibniz feels that God’s purpose is to keep these things organized and to be sure that they fulfill their purpose, lest they be pointless and irrelevant to the circle and workings of nature. Part of Leibniz’s philosophy of God’s existence is that, since God decides what does or does not belong in the world, it is up to God on how much good and evil should also exist. God creates good and evil, but He chooses to keep as many perfect things as possible, since God would not want evil when He can present the world with good and wonderful things. The differences between the two separate philosophers and their theories of God is that while Spinoza feels that God is just a part of nature, Leibniz feels that God is the reason life and the universe are the way they are. To one philosopher, God plays a small, typical role that seems to be the same as that of humans and the rest of nature (meaning that God is not held in a high position). Yet, to the other philosopher, God’s role is larger and more relevant to the outcome of the universe, seeing as it is by God’s doing that the universe functions the way that

Consumer Behavior Topics Research Paper Example | Topics and Well Written Essays - 2000 words

Consumer Behavior Topics - Research Paper Example This document also discusses the influence of culture on consumer behavior with reference to Hofstede’s (1980) cultural model, and the adult consumer’s decision-making process. Impact of Digital Revolution on Consumer Behavior Digital revolution means the massive change brought by the digital electronics and information and communication technology particularly since the second half of the 20th century and continues to this day. Digital revolution is sometimes also referred to as the third industrial revolution. It began with the invention of transistor in 1947 which led to the creation of more advanced and powerful digital computers. First personal computers eventually appeared in 1970s. During 1980s these computers became more familiar with the government and general public of developed nations and by the late 80s computers became a necessity of many businesses around the world. World Wide Web was released to public by 1992 and soon enough many corporations started to quote their websites in their ads. Cell phones became very common in 2000 and 3 billion people use cell phones worldwide by the end of the decade. Tablet computers and smart phones have now appeared and are expected to exceed the number of personal computers by the end of 2015. Digital revolution has made drastic changes to the overall business environment around the world. It has influenced the way consumers around the world think about the products and the way they search for the products that cater to their needs. In short the digital revolution has changed the consumer behavior to a great extent. The revolution has also promoted competition among the global firms. These changes can be seen as follows: Through internet, particularly through the websites of corporations and their products, consumers now have easy access to more information than ever before. Consumers have more choice and more power than before. The way buy and sell transaction and handled and recorded have significantly changed. Marketers can now offer better quality and greater quantity of their products and services to individual buyers. Communication between the marketers and consumers is faster and vivid which enables relationship building, exchange of ideas and negotiation. The great use of digital tools and information and communication technology is the essence of digital revolution and it continues with every new invention that supports the human life. At present day technologies like smart phones, GPS device (Global Positioning System), Notebooks and tablet PCs, social networking etc. have changed our lifestyles by how we communicate, stay up-to-date and interact with each other. Internet has made communication is faster than before and the information is on our finger tips even on the go. All these changes and innovations have had a major impact on both the consumer behavior and marketing. Through the use of latest technology in e-commerce it’s now possible for corporations to showcase their products online at their websites and the customers have the ability to purchase their required products online through credit cards. For example, it’s now possible to order a tailor-made Toyota from a Tokyo car showroom and have the car delivered to you within a short time period. Handheld devices with internet capabilities have made the tasks of end-user buying and selling quite easier. By accessing GPS they can know for sure where in the world their desired product or service is available and best suited to their requirements. Hence, the behavior of consumers has changed in a drastic manner by digital revolution. Through social networking sites like Facebook and Twitter; forums and

Marketing, Assignment Example | Topics and Well Written Essays - 7250 words

Marketing, - Assignment Example Due to the maintenance of high quality in its food products, the company has grown quite popular in the bakery market in the UK and has consistently being awarded with a lot of prestigious awards both of national as well as international level. The organization has segregated its functions in two fronts. One front comprises of handling the manufacturing of the highly diversified product lines while the other one concentrates on handling the orders for the product lines from the international markets The company is very established and has three sites in the UK region, of which two of them are used for manufacturing of product lines while the third one acts as a centre for international distribution of the company’s highly demanded and much sought after products. The company currently caters to the demands of bakery products arising out of UK and European region and supplies their products to retailers and wholesalers of the region. For the purpose of gaining as well as maintaining dominance in the local bakery market, the company started to provide their product offering to various national level wholesalers and retailers in the UK region like Batley, Makro, Asda, Morrison’s, etc. As of the recent times, the company by the process of working with key partners in the international front has a significant amount of market presence in around 10 countries in the European arena. (Perfection Foods Ltd, 2012). Market Overview The Bakery sector is one of the most flourishing sectors for business and high returns on investment as the bread and bakery items forms a significant part of the diet for the population of UK. Talking on the point of consumption of bakery products, it can be said that 99% of the total number of households of the UK market buys and consumes bakery products on a regular and daily basis. (bakersfederation.org.uk, 2012) In the recent day, the bakery market of the UK region is worth of around 3.4 billion pounds and comprises of the largest market of the UK food industry. Discussing on a more micro level fact, it can be essentially highlighted that the total volume of manufacturing in the bakery market of the UK region is around 4 billion units. The UK market for bread and bakery products essentially comprises of three kinds of manufacturers. Large scale bakeries comprises of around 80% of the total production of bread and bakery products while another 17% of the producti on happens in instore bakeries of large retailers as well as supermarket. The remaining 3% of the production happens from the production contributed by various master bakers contributing to the bakery industry (Bakersfoundation.org.uk, 2012). The market trends of the previous years show that around the year 2011, the household

How White People Became White Essay Example for Free

How White People Became White Essay Abstract Biologically speaking, it’s just as possible for a given white person in Florida to have genetics similar to his neighbor down the street as it would be for the same white person to have genetics similar to a black person in Nigeria. We could just as easily disregard skin color and pay attention to hair and/or eye color. Sociologists make this claim because they argue that the definition of what constitutes a race is something that is arbitrarily decided by society. Additionally, what it means to classify yourself or someone else as a particular race carries social meaning. Sociologist claims that race as a biological concept does not exist. However, the consequences of classifying someone as a certain race as certainly real enough. It needs to be said, though, that not every discipline agrees that race is merely a social construct. Forensic psychology absolutely identifies at least three racial categories. Some geneticists and epidemiologists also recognize race as a legitimate biological category. Race can be biological and socially constructed at the same time. The big difference is sociologists emphasize social definitions and meanings, rather than the biological aspects of race. By the eastern European immigration the labor force has been cleft horizontally into two great divisions. The upper stratum includes what is known in mill parlance as the English-speaking men; the lower contains the â€Å"Hunkies† or â€Å"Ginnies. † Or, if you prefer, the former are the â€Å"white men,† the latter the â€Å"foreigners† (Barrett Roediger, 1995). Skin color (whiteness, blackness, yellowness, etc. ) remains a concern in the late 20th century, not because it advances the mission of multiculturalism, helps us to understand different people, or allows us, as individuals to congratulate ourselves on our â€Å"color blindness,† but because skin color has been used to rank order people for practical things like jobs, promotions, loans, and housing (Condit Lucaites, 1993). Whiteness refers to a historical systemic structural race-based superiority (Philip C. Wander). You might think that because skin color was so central to the law, that â€Å"whiteness† and â€Å"blackness† were carefully defined and easy to understand. They were defined by law, but they were not easy to understand in practice. The inferior were, by God’s will, destined to be enslaved by the superior. Slave property became totally identified with people who happened to have black skin, the color that had always horrified the West (Kovel, 1984, p. 21). Abraham Lincoln believed in the racial superiority of white people, although he felt blacks should be paid a fair day’s wage for their work. People in the South thought he was an abolitionist in disguise. The confusion and the horror surrounding these complexities emerged, after the Civil War, in Jim Crow laws designed to keep the â€Å"races† apart. The law, pressured by the leaky nature of racial categories, devised a â€Å"one drop† theory-if you had one drop of â€Å"non-white blood† in your veins, you could not qualify as white. Throughout our history, â€Å"whiteness† has legally speaking, been a form of property (Harris Wander 1971). In the twentieth century, these fears gained a great deal of social legitimacy thanks to the efforts of an influential network of aristocrats and scientists who developed theories of eugenics—breeding for a â€Å"better† humanity—and scientific racism. Key to these efforts was Madison Grant’s influential Passing of the Great Race, in which he shared his discovery that there were three or four major European races ranging from the superior Nordics of northwestern Europe to the inferior southern and eastern races of Alpines, Mediterranean’s, and, worst of all, Jews, who seemed to be everywhere in his native New York City (Brodkin). Creating a separate ethnic category within the racial category of White seemed to solve the problem of how to count Hispanics without racializing them as non-Whites, as it had done in 1930 (Neil Foley). To identify oneself today as a â€Å"Hispanic† is partially to acknowledge one’s ethnic heritage without surrendering one’s whiteness—whiteness with a twist of salsa, enough to make one ethnically flavorful and culturally exotic without, however, compromising one’s racial privilege as a White person. The majority of Mexicans in the United States were therefore recognized by the census, if not the courts, as non-Whites. Although having their whiteness restored did not lessen discrimination, the Mexican government and Mexican Americans fully understood the implications of being officially or legally recognized as a non-White group (Foley). Segregation statues consistently defined all those without African ancestry as â€Å"whites. † Chinese and Mexicans in Texas were thus White under state laws governing the segregation of the races (Foley). After World War II, a French reporter was asked, â€Å"If there are any Negro problems? † The author replied, â€Å"There isn’t any Negro problem; there is only a white problem. † By inverting the reporter’s question, Wright called attention to its hidden assumptions—that racial polarization comes from the existence of blacks rather than from the behavior of white, that black people are a â€Å"problem† for whites rather than fellow citizens entitled to justice, and that unless otherwise specified, â€Å"Americans† means â€Å"white† (Lipsitz). Whiteness is everywhere in U.S. culture, but it is very hard to see. White power secures its dominance by seeming not to be anything in particular. † Race is a cultural construct, but one with sinister structural causes and consequences. Conscious and deliberate actions have institutionalized group identity in the Unites States, not just through the dissemination of cultural stories, but also through systematic efforts from colonial times to the present to create economic advantages through a possessive investment in whiteness for European Americans (Lipsitz). References Wander, P. C. (1971). The savage child: The image of the Negro in the proslavery movement. Southern Speech Communication Journal, 57, 335-360. Condit, C. , Lucaites, J. (1993). Crafting equality: America’s Anglo-African world. Chicago: University of Chicago Press. Roediger, D. (1991). The wages of whiteness: Race and the making of the American working class. New York: Verso. Lipstiz, George. (1998) The Possessive Investment in Whitness: How White People Profit from Identity Politics. Philadelphia: Temple University Press.

Does UK Public transport live up to expectations? :: Business Management Studies

Does UK Public transport live up to expectations? Introduction Public transportation has always been a key issue to the government by trying to promote public transport more than using a car. Today public transport is pushed more to help reduce factors of pollution and congestion which seem to be growing all over the UK. Transportation needs vary greatly depending on peoples commuting needs and therefore trying to focus on transport as a whole over the UK is very difficult to research. I have used over 20 documents to help me research this statement. Literature Review Out of the documents that I was able to find the documents seemed to have very positive or negative opinions about public transport with only a few mixed opinions. The following facts were from mixed view documents. There were many documents which were about crime on public transport and around areas of public transport. The main issues were about train stations and buses where situations of theft were experienced on regular basis. Crime is a factor which is now being dealt with increasingly with investments going into cameras at train stations and increased security. Buses are also being equipped with cameras on board so that drivers can see the upper floor. These articles can be found in the appendix and are articles AP 1, 3, 4 and 5. Many articles were also mixed as they acknowledged improvements being made but were also negative as plans are always based on 5 to10 year developments and cost millions if not billions of pounds. This seems to make people loose faith in public transport as it is slow and costly. An example of this is the  £10bn investment into the London underground found in appendix. Many articles brought forward positive opinions of public transport these opinions and facts are as follows. There are new websites being created to help people plan their journeys by public transport. These sort of sites help people by telling someone which, buses and trains they may need and which ones. A site which I used is www.transportdirect.co.uk. A site like this gives people confidence as they know what forms of transport they may need and how long a journey may take. In appendix this site can be found as AP6. New investments are being made to link major cities. An example is Leeds and Sheffield being linked by one train route. This is designed to help reduce congestion on the M1 this can be seen in appendix AP7. Appendix article AP8 shows achievements made over 2003 and 2004 and tells us of more park and rides schemes being used and set up more.

Employee Volunteer Program Essay

Employee volunteer program is a major part of the Corporate Citizenship profile that has become an intrinsic agenda of many successful companies, who understand the value of community service and are ready to contribute their resources in its various forms to such gesture. This is because the importance of employee development is overwhelming: it extends to the company, the employee and the community in which the program is launched. This concept of employee volunteer program describes a situation a company sets a mission statement and proposes goals with a view to contributing to the community in which they live, by getting their employee involved in charity, giving, and community services. These seeming philanthropic activities are targeted at a particular community, usually that which the company serves with its products and services. This agenda is an indispensable program for excellent companies: it is important because it contributes to the Corporate Citizenship Outlook of the company which is promoted among the members of such community. A detailed look at the benefits of the plan has made intelligent company leaders and boards to incorporate it into their company’s mission statement. Really, the importance of corporate social responsibility can not be overemphasized. The benefits are enormous: it is a win-win situation for all. The employees, if well incorporated into the agenda, are strengthened in human relationships, and there is increased employee loyalty. Loyalty is fast promoted when the program recognizes, acknowledges and duly appreciates employee contribution to the company. The company social image is promoted because of such programs. It increases its ability to penetrate the society, and convince it of its products or services; it also makes the organization ‘ a good corporate citizen’. Communities benefit directly from the program: there is associated development. A section of the society is improved through the charity, giving and other forms the program could have taken. Everyone smiles home. And this impact makes the community another marketable centre for the organization, and an extension of its advertising unit. Its benefits outweigh its costs. However, those are also very important as it makes a decision to incorporate such a balanced one: the financial implications are enormous since it is usually a charity parade. This is one of the major costs that the company battles with. It is only with effective communication that employees see the need for it; otherwise, it won’t achieve it set goals. This implies that companies should be ready to create a viable structure for it, fund such and promote it even to the employees that would be involved. Since it is a volunteer, it stands the risk of non-compliance if this structure and communication are not in place. However, employee volunteer program promotes the Company, its employee and the community served. It is a good agenda for a corporate social responsibility.

Cultural Differences In Education Essay

It has been a widely known fact that the cultures differ in their educational goals and there is major difference in this respect when Asian and American cultures are taken into consideration. However there are several positives and negatives in both form of cultures in terms of cultural difference in education but at the same time it could be stated that each culture can learn the positive aspect from the other to proceed towards the betterment of the generations to come. The topic would be evaluated and analyzed with explicit connections back to writings of Ho in Cross-Cultural Roots of Minority Child Development in your paper. Since family is such a basic and vital social unit in all societies, persons of all political persuasions have at-times visceral opinions about what things promote the institution and what forces degrade it. In the United States, conservatives and liberals view family very differently. In extended families, more than two generations of the same kinship line lived together, either in the same residence or in nearby dwellings as mostly in Asian family structure. All adults in these extended families shared responsibility for child-rearing which is distinctly different from the Western method. This important social change would have profound effects on how children were raised. In their book Cross-Cultural Roots of Minority Child Development Greenfield and Cooking mention that â€Å"the key fact about human culture is its intergenerational transmission through the socialization process. Socialization is used in the broadest sense to include informal education in the family as well as formal education†. (Greenfield, 1994) According to David Y F Ho in his text Cognitive Socialization in Confucian heritage cultures he mentions that family and community subjects are part of the curriculum. The kids know that we are all different. These same youngsters also know we are all alike in other ways. In today’s society the American people represent many different cultures. Each one has its own viewpoint, traditions, values and political ideas. The challenge is to cement them all together as one. The multicultural education system is the way to go. Not only does it educate the children. The kids go home and pass the information on to their parents and other siblings. Also the teacher learns as the lesson is delivered. Thus, all of society begins to learn about each others, each other. Culture can be defined as the way a particular group of people, live their lives at a certain time. The question we are waiting for is what can Asian and American cultures learn from another? American Civilization is basically a multi cultural objective that has the essence of freedom and opportunity. There are multi strata perspectives of history and history without these layers becomes meaningless academic foliage. These layers of history could be defined as perspective and perceptions related to politics, economic, sociology, cultural and religious. Without the intervention or analysis of these subjects and subsequent incorporation and investigation in accordance to these subjects history would be wrongly incepted. Thus the streamline of education in this regard stands in a midpoint where the system demands an open format to enable maximum space available. This is where Asian culture of philosophy and self development can excel and help the overall perspective of the American education and thereby influence the way of life in the positive aspects. On the other hand it can be said that the Asian perspective of like and attitude towards education appears to be some what rigid and outdated. In this context the implementation of American system of education would certainly be beneficial for the future generations to come. So it can be said that it is eastern philosophy for the Americans and the American system for the Asians and thus a confluence would be formed that would be beneficial for all. However in the modern world the perception and goal of education and its purpose is guided by a large number of variables and can be termed as heavily accountable to the society as a whole. One such variable can be enumerated as the financial factor that is involved in the comparatively higher strata of education system. Standers are set and limitations are imposed regarding the social, economical and financial variables. To precede the higher range of education a subject needs the accumulation of finance. The subject needs to incorporate it in the respective educational institution that has other obligations too like lodgings and such other detailed expenses. For the accumulation of this finance, therefore, the subject must work out a method like part time job which would simultaneously curb away valuable study time and energy. Thus the end purpose of education would be lost by a margin in the process. Moreover there are family obligation whereby an individual is forced to provide for the family in terms of both economics and social quality timings. This also depletes the purpose or end goal of education where it becomes difficult to pursue the availability of education in the first place. (Lamb, 2004) However, the norms of the society are high and difficult to achieve but one must achieve it at the end by formulating the individual priorities in accordance to his or her needs. It should be understood that the education or knowledge is a power in certain senses and to achieve this power one needs to pay a price. This price may be in form of economy or social obligations like devoting time for the family. The idea of education a tool of power has been recognized down the ages. At the time of slavery in the United States slaves were barred from education. This helped their owners to operate them in a better and effective manner as the slaves were unable to conceptualize the actual situation and outcome in a proper manner. More so they were not able to estimate the brighter opportunities of tomorrow thereby were locked in the pothole of slavery. This was just one example how education develops the human mind or being deprived of education depletes it. If this example is taken into account and exercised in practical ways of the modern world the same would stand to be true as the motive of education is to yield awareness and awareness can be utilize into harvesting success. However it should be noted that the main concern is the individual and it is up to the individual who would be responsible in the end to formulate an individual time and energy management process. The society does have its share of obligations but the achievement of an individual must sort a way out beyond limitations. Nothing should be considered as a free meal in this existence of modern world and it is determination of an individual that would be instrumental in achieving the target in the end. All in all it can be stated that the end purpose of education is to prepare a person to deal with all seen and unseen problems and overcome them. References: Greenfield, Patricia M & Cocking Rodney edited; 1994; Cross-Cultural Roots of Minority Child Development; Lawrence Erlbaum Associates, Publishers; Hillsdale, New Jersey Hove, UK Lamb, Davis; 2004; Cult to Culture: The Development of Civilization on the Strategic Strata; National Book Trust.