Marketing, Assignment Example | Topics and Well Written Essays - 7250 words

Marketing, - Assignment Example Due to the maintenance of high quality in its food products, the company has grown quite popular in the bakery market in the UK and has consistently being awarded with a lot of prestigious awards both of national as well as international level. The organization has segregated its functions in two fronts. One front comprises of handling the manufacturing of the highly diversified product lines while the other one concentrates on handling the orders for the product lines from the international markets The company is very established and has three sites in the UK region, of which two of them are used for manufacturing of product lines while the third one acts as a centre for international distribution of the company’s highly demanded and much sought after products. The company currently caters to the demands of bakery products arising out of UK and European region and supplies their products to retailers and wholesalers of the region. For the purpose of gaining as well as maintaining dominance in the local bakery market, the company started to provide their product offering to various national level wholesalers and retailers in the UK region like Batley, Makro, Asda, Morrison’s, etc. As of the recent times, the company by the process of working with key partners in the international front has a significant amount of market presence in around 10 countries in the European arena. (Perfection Foods Ltd, 2012). Market Overview The Bakery sector is one of the most flourishing sectors for business and high returns on investment as the bread and bakery items forms a significant part of the diet for the population of UK. Talking on the point of consumption of bakery products, it can be said that 99% of the total number of households of the UK market buys and consumes bakery products on a regular and daily basis. (bakersfederation.org.uk, 2012) In the recent day, the bakery market of the UK region is worth of around 3.4 billion pounds and comprises of the largest market of the UK food industry. Discussing on a more micro level fact, it can be essentially highlighted that the total volume of manufacturing in the bakery market of the UK region is around 4 billion units. The UK market for bread and bakery products essentially comprises of three kinds of manufacturers. Large scale bakeries comprises of around 80% of the total production of bread and bakery products while another 17% of the producti on happens in instore bakeries of large retailers as well as supermarket. The remaining 3% of the production happens from the production contributed by various master bakers contributing to the bakery industry (Bakersfoundation.org.uk, 2012). The market trends of the previous years show that around the year 2011, the household

How White People Became White Essay Example for Free

How White People Became White Essay Abstract Biologically speaking, it’s just as possible for a given white person in Florida to have genetics similar to his neighbor down the street as it would be for the same white person to have genetics similar to a black person in Nigeria. We could just as easily disregard skin color and pay attention to hair and/or eye color. Sociologists make this claim because they argue that the definition of what constitutes a race is something that is arbitrarily decided by society. Additionally, what it means to classify yourself or someone else as a particular race carries social meaning. Sociologist claims that race as a biological concept does not exist. However, the consequences of classifying someone as a certain race as certainly real enough. It needs to be said, though, that not every discipline agrees that race is merely a social construct. Forensic psychology absolutely identifies at least three racial categories. Some geneticists and epidemiologists also recognize race as a legitimate biological category. Race can be biological and socially constructed at the same time. The big difference is sociologists emphasize social definitions and meanings, rather than the biological aspects of race. By the eastern European immigration the labor force has been cleft horizontally into two great divisions. The upper stratum includes what is known in mill parlance as the English-speaking men; the lower contains the â€Å"Hunkies† or â€Å"Ginnies. † Or, if you prefer, the former are the â€Å"white men,† the latter the â€Å"foreigners† (Barrett Roediger, 1995). Skin color (whiteness, blackness, yellowness, etc. ) remains a concern in the late 20th century, not because it advances the mission of multiculturalism, helps us to understand different people, or allows us, as individuals to congratulate ourselves on our â€Å"color blindness,† but because skin color has been used to rank order people for practical things like jobs, promotions, loans, and housing (Condit Lucaites, 1993). Whiteness refers to a historical systemic structural race-based superiority (Philip C. Wander). You might think that because skin color was so central to the law, that â€Å"whiteness† and â€Å"blackness† were carefully defined and easy to understand. They were defined by law, but they were not easy to understand in practice. The inferior were, by God’s will, destined to be enslaved by the superior. Slave property became totally identified with people who happened to have black skin, the color that had always horrified the West (Kovel, 1984, p. 21). Abraham Lincoln believed in the racial superiority of white people, although he felt blacks should be paid a fair day’s wage for their work. People in the South thought he was an abolitionist in disguise. The confusion and the horror surrounding these complexities emerged, after the Civil War, in Jim Crow laws designed to keep the â€Å"races† apart. The law, pressured by the leaky nature of racial categories, devised a â€Å"one drop† theory-if you had one drop of â€Å"non-white blood† in your veins, you could not qualify as white. Throughout our history, â€Å"whiteness† has legally speaking, been a form of property (Harris Wander 1971). In the twentieth century, these fears gained a great deal of social legitimacy thanks to the efforts of an influential network of aristocrats and scientists who developed theories of eugenics—breeding for a â€Å"better† humanity—and scientific racism. Key to these efforts was Madison Grant’s influential Passing of the Great Race, in which he shared his discovery that there were three or four major European races ranging from the superior Nordics of northwestern Europe to the inferior southern and eastern races of Alpines, Mediterranean’s, and, worst of all, Jews, who seemed to be everywhere in his native New York City (Brodkin). Creating a separate ethnic category within the racial category of White seemed to solve the problem of how to count Hispanics without racializing them as non-Whites, as it had done in 1930 (Neil Foley). To identify oneself today as a â€Å"Hispanic† is partially to acknowledge one’s ethnic heritage without surrendering one’s whiteness—whiteness with a twist of salsa, enough to make one ethnically flavorful and culturally exotic without, however, compromising one’s racial privilege as a White person. The majority of Mexicans in the United States were therefore recognized by the census, if not the courts, as non-Whites. Although having their whiteness restored did not lessen discrimination, the Mexican government and Mexican Americans fully understood the implications of being officially or legally recognized as a non-White group (Foley). Segregation statues consistently defined all those without African ancestry as â€Å"whites. † Chinese and Mexicans in Texas were thus White under state laws governing the segregation of the races (Foley). After World War II, a French reporter was asked, â€Å"If there are any Negro problems? † The author replied, â€Å"There isn’t any Negro problem; there is only a white problem. † By inverting the reporter’s question, Wright called attention to its hidden assumptions—that racial polarization comes from the existence of blacks rather than from the behavior of white, that black people are a â€Å"problem† for whites rather than fellow citizens entitled to justice, and that unless otherwise specified, â€Å"Americans† means â€Å"white† (Lipsitz). Whiteness is everywhere in U.S. culture, but it is very hard to see. White power secures its dominance by seeming not to be anything in particular. † Race is a cultural construct, but one with sinister structural causes and consequences. Conscious and deliberate actions have institutionalized group identity in the Unites States, not just through the dissemination of cultural stories, but also through systematic efforts from colonial times to the present to create economic advantages through a possessive investment in whiteness for European Americans (Lipsitz). References Wander, P. C. (1971). The savage child: The image of the Negro in the proslavery movement. Southern Speech Communication Journal, 57, 335-360. Condit, C. , Lucaites, J. (1993). Crafting equality: America’s Anglo-African world. Chicago: University of Chicago Press. Roediger, D. (1991). The wages of whiteness: Race and the making of the American working class. New York: Verso. Lipstiz, George. (1998) The Possessive Investment in Whitness: How White People Profit from Identity Politics. Philadelphia: Temple University Press.

Does UK Public transport live up to expectations? :: Business Management Studies

Does UK Public transport live up to expectations? Introduction Public transportation has always been a key issue to the government by trying to promote public transport more than using a car. Today public transport is pushed more to help reduce factors of pollution and congestion which seem to be growing all over the UK. Transportation needs vary greatly depending on peoples commuting needs and therefore trying to focus on transport as a whole over the UK is very difficult to research. I have used over 20 documents to help me research this statement. Literature Review Out of the documents that I was able to find the documents seemed to have very positive or negative opinions about public transport with only a few mixed opinions. The following facts were from mixed view documents. There were many documents which were about crime on public transport and around areas of public transport. The main issues were about train stations and buses where situations of theft were experienced on regular basis. Crime is a factor which is now being dealt with increasingly with investments going into cameras at train stations and increased security. Buses are also being equipped with cameras on board so that drivers can see the upper floor. These articles can be found in the appendix and are articles AP 1, 3, 4 and 5. Many articles were also mixed as they acknowledged improvements being made but were also negative as plans are always based on 5 to10 year developments and cost millions if not billions of pounds. This seems to make people loose faith in public transport as it is slow and costly. An example of this is the  £10bn investment into the London underground found in appendix. Many articles brought forward positive opinions of public transport these opinions and facts are as follows. There are new websites being created to help people plan their journeys by public transport. These sort of sites help people by telling someone which, buses and trains they may need and which ones. A site which I used is www.transportdirect.co.uk. A site like this gives people confidence as they know what forms of transport they may need and how long a journey may take. In appendix this site can be found as AP6. New investments are being made to link major cities. An example is Leeds and Sheffield being linked by one train route. This is designed to help reduce congestion on the M1 this can be seen in appendix AP7. Appendix article AP8 shows achievements made over 2003 and 2004 and tells us of more park and rides schemes being used and set up more.

Employee Volunteer Program Essay

Employee volunteer program is a major part of the Corporate Citizenship profile that has become an intrinsic agenda of many successful companies, who understand the value of community service and are ready to contribute their resources in its various forms to such gesture. This is because the importance of employee development is overwhelming: it extends to the company, the employee and the community in which the program is launched. This concept of employee volunteer program describes a situation a company sets a mission statement and proposes goals with a view to contributing to the community in which they live, by getting their employee involved in charity, giving, and community services. These seeming philanthropic activities are targeted at a particular community, usually that which the company serves with its products and services. This agenda is an indispensable program for excellent companies: it is important because it contributes to the Corporate Citizenship Outlook of the company which is promoted among the members of such community. A detailed look at the benefits of the plan has made intelligent company leaders and boards to incorporate it into their company’s mission statement. Really, the importance of corporate social responsibility can not be overemphasized. The benefits are enormous: it is a win-win situation for all. The employees, if well incorporated into the agenda, are strengthened in human relationships, and there is increased employee loyalty. Loyalty is fast promoted when the program recognizes, acknowledges and duly appreciates employee contribution to the company. The company social image is promoted because of such programs. It increases its ability to penetrate the society, and convince it of its products or services; it also makes the organization ‘ a good corporate citizen’. Communities benefit directly from the program: there is associated development. A section of the society is improved through the charity, giving and other forms the program could have taken. Everyone smiles home. And this impact makes the community another marketable centre for the organization, and an extension of its advertising unit. Its benefits outweigh its costs. However, those are also very important as it makes a decision to incorporate such a balanced one: the financial implications are enormous since it is usually a charity parade. This is one of the major costs that the company battles with. It is only with effective communication that employees see the need for it; otherwise, it won’t achieve it set goals. This implies that companies should be ready to create a viable structure for it, fund such and promote it even to the employees that would be involved. Since it is a volunteer, it stands the risk of non-compliance if this structure and communication are not in place. However, employee volunteer program promotes the Company, its employee and the community served. It is a good agenda for a corporate social responsibility.

Cultural Differences In Education Essay

It has been a widely known fact that the cultures differ in their educational goals and there is major difference in this respect when Asian and American cultures are taken into consideration. However there are several positives and negatives in both form of cultures in terms of cultural difference in education but at the same time it could be stated that each culture can learn the positive aspect from the other to proceed towards the betterment of the generations to come. The topic would be evaluated and analyzed with explicit connections back to writings of Ho in Cross-Cultural Roots of Minority Child Development in your paper. Since family is such a basic and vital social unit in all societies, persons of all political persuasions have at-times visceral opinions about what things promote the institution and what forces degrade it. In the United States, conservatives and liberals view family very differently. In extended families, more than two generations of the same kinship line lived together, either in the same residence or in nearby dwellings as mostly in Asian family structure. All adults in these extended families shared responsibility for child-rearing which is distinctly different from the Western method. This important social change would have profound effects on how children were raised. In their book Cross-Cultural Roots of Minority Child Development Greenfield and Cooking mention that â€Å"the key fact about human culture is its intergenerational transmission through the socialization process. Socialization is used in the broadest sense to include informal education in the family as well as formal education†. (Greenfield, 1994) According to David Y F Ho in his text Cognitive Socialization in Confucian heritage cultures he mentions that family and community subjects are part of the curriculum. The kids know that we are all different. These same youngsters also know we are all alike in other ways. In today’s society the American people represent many different cultures. Each one has its own viewpoint, traditions, values and political ideas. The challenge is to cement them all together as one. The multicultural education system is the way to go. Not only does it educate the children. The kids go home and pass the information on to their parents and other siblings. Also the teacher learns as the lesson is delivered. Thus, all of society begins to learn about each others, each other. Culture can be defined as the way a particular group of people, live their lives at a certain time. The question we are waiting for is what can Asian and American cultures learn from another? American Civilization is basically a multi cultural objective that has the essence of freedom and opportunity. There are multi strata perspectives of history and history without these layers becomes meaningless academic foliage. These layers of history could be defined as perspective and perceptions related to politics, economic, sociology, cultural and religious. Without the intervention or analysis of these subjects and subsequent incorporation and investigation in accordance to these subjects history would be wrongly incepted. Thus the streamline of education in this regard stands in a midpoint where the system demands an open format to enable maximum space available. This is where Asian culture of philosophy and self development can excel and help the overall perspective of the American education and thereby influence the way of life in the positive aspects. On the other hand it can be said that the Asian perspective of like and attitude towards education appears to be some what rigid and outdated. In this context the implementation of American system of education would certainly be beneficial for the future generations to come. So it can be said that it is eastern philosophy for the Americans and the American system for the Asians and thus a confluence would be formed that would be beneficial for all. However in the modern world the perception and goal of education and its purpose is guided by a large number of variables and can be termed as heavily accountable to the society as a whole. One such variable can be enumerated as the financial factor that is involved in the comparatively higher strata of education system. Standers are set and limitations are imposed regarding the social, economical and financial variables. To precede the higher range of education a subject needs the accumulation of finance. The subject needs to incorporate it in the respective educational institution that has other obligations too like lodgings and such other detailed expenses. For the accumulation of this finance, therefore, the subject must work out a method like part time job which would simultaneously curb away valuable study time and energy. Thus the end purpose of education would be lost by a margin in the process. Moreover there are family obligation whereby an individual is forced to provide for the family in terms of both economics and social quality timings. This also depletes the purpose or end goal of education where it becomes difficult to pursue the availability of education in the first place. (Lamb, 2004) However, the norms of the society are high and difficult to achieve but one must achieve it at the end by formulating the individual priorities in accordance to his or her needs. It should be understood that the education or knowledge is a power in certain senses and to achieve this power one needs to pay a price. This price may be in form of economy or social obligations like devoting time for the family. The idea of education a tool of power has been recognized down the ages. At the time of slavery in the United States slaves were barred from education. This helped their owners to operate them in a better and effective manner as the slaves were unable to conceptualize the actual situation and outcome in a proper manner. More so they were not able to estimate the brighter opportunities of tomorrow thereby were locked in the pothole of slavery. This was just one example how education develops the human mind or being deprived of education depletes it. If this example is taken into account and exercised in practical ways of the modern world the same would stand to be true as the motive of education is to yield awareness and awareness can be utilize into harvesting success. However it should be noted that the main concern is the individual and it is up to the individual who would be responsible in the end to formulate an individual time and energy management process. The society does have its share of obligations but the achievement of an individual must sort a way out beyond limitations. Nothing should be considered as a free meal in this existence of modern world and it is determination of an individual that would be instrumental in achieving the target in the end. All in all it can be stated that the end purpose of education is to prepare a person to deal with all seen and unseen problems and overcome them. References: Greenfield, Patricia M & Cocking Rodney edited; 1994; Cross-Cultural Roots of Minority Child Development; Lawrence Erlbaum Associates, Publishers; Hillsdale, New Jersey Hove, UK Lamb, Davis; 2004; Cult to Culture: The Development of Civilization on the Strategic Strata; National Book Trust.