Sinclair Lewis and Babbitt Essay -- Biography Biographies Essays

Sinclair Lewis and Babbitt      Ã‚  Ã‚   The book under analysis herein is Sinclair Lewis' Babbitt.   The copy I am using in this research is published by Harcourt, Brace & World, Inc., New York, 1950.   The original version was published in 1922, but there is no information in this book regarding what printing or edition it may be.   This edition encompasses thirty four chapters which span 401 pages in length as they are printed here.   One interesting note is that the novel is dedicated to Edith Wharton.    The author of the work, Sinclair Lewis, was born in Sauk Centre, Minnesota, and holds the distinction of being the first American ever to be awarded the Nobel Prize for literature.   Lewis was born in the late 19th century and lived until the middle of the 20th century so he witnessed many social transformations, including electricity, the automobile and the rise of industrialism and urban centers.   His college years were spent at Yale and he worked early in his writing career as a newspaper journalist and editor.   His early works like The Job:   An American Novel were characteristic of the satire and realism that would come to be trademarks of his mature style.   Lewis would go on to write novels that satirized with little mercy the small rural town (Main Street), the 9-to-5 businessman (Babbitt) and those who tried to prevent scientific truth from emerging (Arrowsmith).   Elmer Gantry and Dodsworth were also literary successes and each was made into a Hollywood motion picture.      Lewis refused to accept the Pulitzer Prize for Arrowsmith because the terms of the award stated that it was not being awarded for literary merit, but for the best demonstration of "the wholesome atmosphere of American life" (Murphy   597).  Ã‚   L... ...at Lewis must have been valid about such an environment if Sinclair would admit to such a belief.   Nonetheless, Lewis still enables us to believe in American society but refuses to allow us to accept its worse qualities as anything we should promote or perpetuate.    WORKS   CITED Dooley, D. J. (ed.).   The Art of Sinclair Lewis.   Nebraska, Univ. of Nebraska Press, 1967. Lewis, S.   Babbitt.   New York, Harcourt, Brace & World, Inc., 1950. Mencken, H. L.   Portrait of an American citizen. Light, M.   (ed.).   The Merrill Studies in Babbitt.   Ohio, Charles E. Merrill Publishing Company, 1971:   25-27. Murphy, B.   (ed.)   Benet's Reader's Encyclopedia.   (4th edit.).   New York, HarperCollins Publishers, 1996. Sinclair, U.   Standardized America. Light, M.   (ed.).   The Merrill Studies in Babbitt.   Ohio, Charles E. Merrill Publishing Company, 1971:   28-31.

Research Method : Regression Model on the GDP of Sri Lanka

In extension Of the production function, foreign financed capital (l), export (EX) and import (IM) are added into the model to determine their impact on the economic growth. Pawl's (2002) mentioned that the import is considered will affect the economic growth which are divided into intermediate and capital good imports. Flamboyancy's (as cited in Bait, 2013) include FED as the addition input to labor and domestic capital in production function since it's the main source of human capital and new technology for new developing country.As mentioned by Namely (as cited in Bait, 2013), exports are included in the production function as more input of macro are needed. The FED stock was excluded from the Gross Capital Formation as it included both domestic and foreign investment and to avoid double measurement (Bait, 201 3) The production function extended, assuming multiple-linear equation, an Ordinary Least Squared estimate which specified below: Where -? The estimated Gross Domestic Produ ct per capita growth (annual = The Investment in terms of Gross Fixed Capital formation (% of GAP). The Labor force in terms of total (person). The Export of goods and services (% of GAP). = The Import of goods and services (% of GAP). The Gross Capital Formation (% of GAP). = The error term of the regression. In the research done by Bass, Corroboratory and Regale (as cited in Turned, 201 2) studied the long-run and the short-run relationship between the investments with the gross domestic product (GAP). The result of their finding that there are positive long-run relationship between GAP and investment where their finding are consistent with findings obtained from Khan and Khan ND Mathematician (as cited in Turned, 2012).Allah, Zamia, Faro and Jived (as cited in Hussein, 2014) have conducted a research to check whether there is nun-directional or bidirectional causality between the export and economy growth and the result suggested that there is nun-directional causality between th e economic growth and export. In addition, findings by Mishear (201 1) there exist a positive impact on the increasing of real GAP with export in the case study of India which supported by Pharaoh (as cited in Mishear, 201 1) also found that export have positive and significant impact on economic growth.The increasing number of global labor workforce represent the opportunity to drive the economic growth and the increase in the gross domestic product (GAP) but it also represent many challenges (Wristwatch Institute, 2014). With the increase of number of labor in the labor workforce, the productivity level will reach optimum level at a certain point but after that point, the productivity level will decrease as the number keep increasing.As or the case of Sir Lankan, now with the government effort to achieve upper middle income country, the increasing of the labor workforce will bring positive impact to the economic growth of Sir Lankan. According to Pawl's (2002), imported intermedia te goods have a positively and significantly influence the GAP growth in the long run. The main export of Sir Lankan is mainly architecture goods which are mainly depends on the import of fertilizers and agriculture machines. Thus it is acceptable to said that import of intermediate goods will brings positive and significant effect on the economic growth of Sir Lankan.Based on the study by Imprimatur (2013) on effects of the gross capital formation on the GAP growth in India on agriculture sector found that higher level of gross capital formation in the agriculture sector as agriculture is the main backbone of the India economy was able to improve the overall GAP growth rate. This study can be apply to Sir Lankan as Sir Land's main economy are agriculture based economy. Thus, this shows positive relationship between the Gross Capital Formation (GIF) with the Gross Domestic Product (GAP).

Introduction to Unilever Essay

Unilever is a British–Dutch multinational consumer goods company. Its products include foods, beverages, cleaning agents and personal care products. It is the world’s third-largest consumer goods company measured by 2011 revenues (after Procter & Gamble and Nestle) and the world’s largest maker of ice cream. Unilever is a dual-listed company consisting of Unilever N. V. in Rotterdam, Netherlands and Unilever PLC in London, United Kingdom. Both Unilever companies have the same directors and they operate as a single business. The current non-executive Chairman of Unilever N. V. and PLC is Michael Treschow while Paul Polman is Group Chief Executive. Unilever owns over 400 brands, amongst the largest selling of which are Aviance, Axe/Lynx, Ben & Jerry’s, Dove, Flora/Becel, Heartbrand, Hellmann’s, Knorr, Lipton, Lux/Radox, Omo/Surf, Rexona/Sure, Sunsilk, Toni & Guy, TRESemme, VO5 and Wish-Bone. Unilever PLC had a market capitalisation of ? 27. 3 billion as of 23 December 2011, the 18th-largest of any company with a primary listing on the London Stock Exchange. 1930 to 2001 See more: how to start a paragraph Lever House in New York City, which was the United States headquarters of Unilever from 1952 to 1997 Unilever was founded on 1 January 1930 by Antonius Johannes Jurgens, Samuel van den Bergh and William Hulme Lever, 2nd Viscount Leverhulme. The amalgamation of the operations of British soapmaker Lever Brothers and Dutch margarine producer Margarine Unie (a 1927 amalgamation of Anton Jurgens Margarinefabrieken N. V. and Samuel van den Bergh) made sound commercial sense, as palm oil was a major raw material for both margarines, and soaps, and could be imported more efficiently in larger quantities. The initial harvesting of palm oil was from British West Africa, from where news reports seen back in England showed the workers abroad in favourable conditions. In 1911 the company received a concession for 750,000 hectares of forest in Belgian Congo, mostly south of Bandundu, where a system of forced labour operated. The subsidiary of Lever Brothers was named â€Å"Huileries du Congo Belge†. During the great depression in the thirties, the Huileries sharply decreased the fee for gathered oil nuts, while the government of Belgian Congo strongly increased taxation. This resulted in social unrest in 1931, which is known as the Revolution of the Pende, in which eventually more than 400 members of the Pende tribe were killed. In the 1930s the Unilever business grew and new ventures were launched in Africa and Latin America. In 1972 Unilever purchased A&W Restaurants’ Canadian division but sold its shares through a management buyout to former A&W Food Services of Canada CEO Jefferson J. Mooney in July 1996. By 1980 soap and edible fats contributed just 40% of profits, compared with an original 90%. In 1984 the company bought the brand Brooke Bond (maker of PG Tips tea). In 1987 Unilever strengthened its position in the world skin care market by acquiring Chesebrough-Ponds (merged from Chesebrough Manufacturing and Pond’s Creams), the maker of Ragu, Pond’s, Aqua-Net, Cutex Nail Polish, and Vaseline. In 1989 Unilever bought Calvin Klein Cosmetics, Faberge, and Elizabeth Arden, but the latter was later sold (in 2000) to FFI Fragrances. In 1996 Unilever purchased Helene Curtis Industries, giving the company â€Å"a powerful new presence in the United States shampoo and deodorant market†. The purchase brought Unilever the Suave and Finesse hair-care product brands and Degree deodorant brand. In 1997 Unilever sold the speciality chemicals businesses National Starch & Chemical, Quest, Unichema and Crosfield to ICI for US$8 billion.. The US division carried the Lever Brothers name until the 1990s, when it adopted that of the parent company. The American unit has headquarters in New Jersey, and no longer maintains a presence at Lever House, the iconic skyscraper on Park Avenue in New York City. Unilever established a sustainable agriculture programme in 1998. 2001 to 2011 Global employment at Unilever 2000–2008 Black represents employment numbers in Europe, light grey represents the Americas and dark grey represents Asia, Africa, and Middle East. Between 2000 and 2008 Unilever reduced global workforce numbers by 41%, from 295,000 to 174,000. Notes: Europe figures for 2000–2003 are all Europe; from 2004 figures in black are Western Europe. For 2004–2008 figures for Asia, Africa and Middle East include Eastern and Central Europe. Source: Unilever Annual Reports 2004, 2008 In 2000 the company absorbed the American business Best Foods, strengthening its presence in North America and extending its portfolio of foods brands. In April 2000 it bought both Ben & Jerry’s and Slim Fast. In May 2007 Unilever became the first large-scale company to commit to sourcing all its tea in a sustainable manner, employing the Rainforest Alliance, an international environmental NGO, to certify its tea estates in East Africa, as well as third-party suppliers in Africa and other parts of the world. It declared its aim to have all Lipton Yellow Label and PG Tips tea bags sold in Western Europe certified by 2010, followed by all Lipton tea bags globally by 2015. Covalence, an ethical reputation ranking agency, placed Unilever at the top of its ranking based on positive versus negative news coverage for 2007. In 2007, Unilever’s Dove â€Å"Evolution† video that ran only online, was named the first ever non-TV spot to win the Grand Lion at the Cannes Advertising Festival. And in March, 2008, Unilever was named â€Å"Digital Marketer of the Year† by Advertising Age. In 2008 Unilever was honoured at the 59th Annual Technology & Engineering Emmy Awards for â€Å"Outstanding Achievement in Advanced Media Technology for Creation and Distribution of Interactive Commercial Advertising Delivered Through Digital Set Top Boxes† for its program Axe: Boost Your ESP. On 25 September 2009, Unilever agreed to acquire the personal care business of Sara Lee Corporation, including brands such as Radox, Badedas and Duschdas, strengthening its category leadership in skin cleansing and deodorants. On 9 August 2010, Unilever signed an asset purchase agreement with the Norwegian dairy group TINE, to acquire the activities of Diplom-Is in Denmark. On 24 September 2010, Unilever announced that it had entered into a definitive agreement to sell its consumer tomato products business in Brazil to Cargill. On 27 September 2010, Unilever purchased Alberto-Culver, a maker of personal care and household products including Simple[disambiguation needed], VO5, Nexxus, TRESemme, and Mrs. Dash, for $US3. 7 billion. On 28 September 2010, Unilever and EVGA announced that they had signed an agreement under which Unilever would acquire EVGA’s ice cream brands (amongst others, Scandal, Variete and Karabola) and distribution network in Greece, for an undisclosed amount. 2011 to present On 23 March 2011 it was announced that Unilever had entered into a binding agreement to sell the Sanex brand to Colgate-Palmolive for â‚ ¬672 million, and that Unilever would acquire Colgate-Palmolive’s laundry detergent brands in Colombia (Fab, Lavomatic and Vel) for US$215 million. On 24 August 2011, it was announced that Unilever had agreed to sell the Alberto VO5 brand in the United States and Puerto Rico, and the Rave brand globally, to Brynwood Partners VI L. P. On 14 October 2011, it was announced that Unilever had agreed to acquire 82% of the Russia-based beauty company Kalina. On 22 May 2012, it was announced that Unilever achieved top-ten status in the 2012 Gartner Supply Chain Top 25, resulting in the company’s best-ever performance in the index and establishing Unilever as one of the world’s top supply chains. Operations The Unilever R&D Centre in Bangalore, India Unilever is multinational with operating companies and factories on every continent (except Antarctica) and research laboratories at: Colworth and Port Sunlight in England; Vlaardingen in the Netherlands; Trumbull, Connecticut and Englewood Cliffs, New Jersey in the United States; Bangalore in India (see also Hindustan Unilever Limited); and Shanghai in China. [edit] Products For a full list of Unilever brands, see List of Unilever brands. Unilever’s products include foods, beverages, cleaning agents and personal care products. The company owns more than 400 brands, although its 25 largest brands account for over 70% of total sales. [29] Unilever focuses resources on 13 â€Å"billion-Euro brands†, each of which has annual sales in excess of â‚ ¬1 billion. Unilever organises its brands into four categories: Homecare, Personal Care, Foods and Refreshment (which includes tea, ice-cream and beverages).

Free Essays on The Nymph And The Landslide

The Nymph and the Landslide For this comparative essay, I have chosen to compare the poem â€Å"The Nymph’s Reply to the Shepherd,† by Sir Walter Ralegh to the song Landslide written by Stevie Nicks and performed by the band Fleetwood Mac. The content of the essay will focus on the tone, theme, sound effects, imagery, point of view and form between the two works. In â€Å"The Nymph’s Reply to the Shepherd,† the tone of the poem is non-optimistic. The nymph can not see the idealistic view of the shepherd ever working. She relates everything will change due to time and therefore believes the shepherds love will not last forever as well. The nymph states, â€Å"Time drives the flocks from the field to fold/When rivers rage and rocks grow cold.†(pg. 899 Bedford) This shows us that she feels nothing will last because eventually time takes over and everything changes. Even with all the offers the shepherd had for her she still rejects him with the doubt that it will not be everlasting. She says â€Å"Thy gowns, thy shoes, thy bed of roses/ Thy cap, thy kirtle and thy poises/Soon break, soon wither, soon forgotten,†(pg. 899 Bedford) which amplifies her statement that she doubts the shepherds love. At the end of the poem, the nymph reverses her views, but we find that she asks for impossible feats to happen in orde r for her to love the shepherd. The terms on which she states that she would love the shepherd are â€Å"But could youth last and love still breed/Had joys no date nor age no need/Then these delights my mind move/To live with thee and be thy love.†(pg. 900 bedford) This shows that if time and change never occurred she would love the shepherd because it would be forever. On the other hand, the tone of Landslide is very reflective. The narrator is reflecting on her love and how she spent it. It seems that she is also afraid of a change coming, but is ready and willing to accept it. This is so because the narrator fe... Free Essays on The Nymph And The Landslide Free Essays on The Nymph And The Landslide The Nymph and the Landslide For this comparative essay, I have chosen to compare the poem â€Å"The Nymph’s Reply to the Shepherd,† by Sir Walter Ralegh to the song Landslide written by Stevie Nicks and performed by the band Fleetwood Mac. The content of the essay will focus on the tone, theme, sound effects, imagery, point of view and form between the two works. In â€Å"The Nymph’s Reply to the Shepherd,† the tone of the poem is non-optimistic. The nymph can not see the idealistic view of the shepherd ever working. She relates everything will change due to time and therefore believes the shepherds love will not last forever as well. The nymph states, â€Å"Time drives the flocks from the field to fold/When rivers rage and rocks grow cold.†(pg. 899 Bedford) This shows us that she feels nothing will last because eventually time takes over and everything changes. Even with all the offers the shepherd had for her she still rejects him with the doubt that it will not be everlasting. She says â€Å"Thy gowns, thy shoes, thy bed of roses/ Thy cap, thy kirtle and thy poises/Soon break, soon wither, soon forgotten,†(pg. 899 Bedford) which amplifies her statement that she doubts the shepherds love. At the end of the poem, the nymph reverses her views, but we find that she asks for impossible feats to happen in orde r for her to love the shepherd. The terms on which she states that she would love the shepherd are â€Å"But could youth last and love still breed/Had joys no date nor age no need/Then these delights my mind move/To live with thee and be thy love.†(pg. 900 bedford) This shows that if time and change never occurred she would love the shepherd because it would be forever. On the other hand, the tone of Landslide is very reflective. The narrator is reflecting on her love and how she spent it. It seems that she is also afraid of a change coming, but is ready and willing to accept it. This is so because the narrator fe...

Famous people under 30, who have achieved a lot in advertising sphere

Famous people under 30, who have achieved a lot in advertising sphere Creative people under 30 in Advertising It happens very often that a person devotes all his or her time, efforts and abilities to one certain sphere, which becomes his/her lifework. Lots of such professionals gain their experience during the whole life and establish their own contributions or ideas within the dozens of years. We got adjusted to the fact that only skilled and practiced people understand the core points and able to astonish with creative ideas. Perhaps, it is really so in most cases, when we speak about scientific field or other resource-consuming areas, which require custom approach. When it refers to modern business forms or such highly developed world of advertisements, the standard rules do not work here. We have thousands of examples when young even not very skilled but amazingly creative people make a real breakthrough in a certain sphere. It proves the fact the new generation possesses modern and progressive way of thinking and understands up to date trends, which can caught attention of millions of people. So we selected a number of outstanding people within the advertisement sphere, who even have not reached their thirty, but already are famous for their achievements. Chelsea Cumings She is only 28 and occupies the position of the freelance art director. So what is her work significant for? The previous year several of her works were awarded for brilliant performance. Thus, 2016 she became an owner of the Gold Clio, One Club â€Å"One to Watch†, two DAD Pencils, four Cannes Lion Bronzes. She has experience of work with such brands as Traget, Adidas, HP.   One of her most outstanding works was executed for Expedia. It was devoted to the story of children’s dreams coming true due to cooperation of St Jude Children's Research Hospital and travel company, which embodied children’s dreams by means of the VR room. Daniel Barak Daniel is VP and creative director at Saatchi Saatchi Los Angeles at the age of 28.2016 was for Barak rich for awards. His work for Volkswagen's Golf R "Unleash Your Rrr." launch campaign was honored by Cannes Lions, ANDYs and One show Pencils. Due to pioneering of the AI use in the advertising, this campaign is archived by New York MoMa. Rohan Cooke and Laura Petruccelli They are 27 and 26 correspondingly and already are hired as associate creative directors at Goodby Silverstein Partners. This Australian duo became real headliners in the advertisement field in the past few months. They are famous for their campaign called â€Å"Unacceptable Letters†, which tells about sexual violation, from which suffer a lot of women in college. One more of their campaign was designed for Instagram. It was a square milkshake designed for the app's square format. For these campaigns Rohan and Laura were awarded by a number of awards, comprising Cannes Lions. This pair is also included in the number of global top lists of the creative people in advertisements. Andrew Kong and Curtis Petraglia Andrew deals with copywriting and Curtis works as an art director at Deutsch. They both are at the age of 29 and are known as â€Å"Curtis and Kong†. This duo joined the Deutsch team two years ago and already managed to work over the campaigns for such famous brands as Snapple, Pizza Hut, Dr Pepper, Taco Bell, and Nintendo. According to the information, provided by their agency, developed by guys campaign â€Å"Make time for Snapple† resulted in the highest return on investment, achieved by the brand campaign. Curtis and Kong were the participants in the first YouTube Creative Hack, held in Singapore. They needed to produce an advertisement with six-second duration for Singapore tourism board and were awarded a first place for their videos. Florian Marquardt Florian is employed as a senior creative at Goodby Silverstein Partners. Marquardt is only 28, but he worked on a number of famous campaigns and achieved great results in it. Among these campaigns are the following: Doritos â€Å"No choice†, NYPD’s â€Å"Invisible faces†. He has already made a strong contribution to Goodby Silverstein achievements. Except his day job Florian has a lot of ideas, interesting undertakings and number of creative projects, one of the most famous of them is the â€Å"#Help50Cent† tongue-in-cheek Kickstarter campaign. So follow the example of this people and do not take your age into account. It does not matter who and how old you are, the things that really matter is your creative mind and endless fresh ideas, which can excite the curiosity of the required audience.

Philosophy(Descartes, Malebranche, Spinoza, Leibniz, Berkeley, Hume, Essay

Philosophy(Descartes, Malebranche, Spinoza, Leibniz, Berkeley, Hume, Locke) - Essay Example Spinoza believes that there is nothing fantastical about the natural way in which things are done. In regards to God and nature, God is simply an extension of nature. He did not create nature, nor does He have any say or anything to do with what happens, as He himself is a part of it. Gottfried Leibniz, however, believed that God was the reason that this universe is the way it is, as opposed to any other possible way. God is the grand architect of the universe, though the act was supposedly done randomly, and not premeditated. Leibniz also stated that only God would know the purpose for the existence of the things living in the universe, and the different concepts that go along with them. It is because of this that Leibniz feels that God’s purpose is to keep these things organized and to be sure that they fulfill their purpose, lest they be pointless and irrelevant to the circle and workings of nature. Part of Leibniz’s philosophy of God’s existence is that, since God decides what does or does not belong in the world, it is up to God on how much good and evil should also exist. God creates good and evil, but He chooses to keep as many perfect things as possible, since God would not want evil when He can present the world with good and wonderful things. The differences between the two separate philosophers and their theories of God is that while Spinoza feels that God is just a part of nature, Leibniz feels that God is the reason life and the universe are the way they are. To one philosopher, God plays a small, typical role that seems to be the same as that of humans and the rest of nature (meaning that God is not held in a high position). Yet, to the other philosopher, God’s role is larger and more relevant to the outcome of the universe, seeing as it is by God’s doing that the universe functions the way that

Consumer Behavior Topics Research Paper Example | Topics and Well Written Essays - 2000 words

Consumer Behavior Topics - Research Paper Example This document also discusses the influence of culture on consumer behavior with reference to Hofstede’s (1980) cultural model, and the adult consumer’s decision-making process. Impact of Digital Revolution on Consumer Behavior Digital revolution means the massive change brought by the digital electronics and information and communication technology particularly since the second half of the 20th century and continues to this day. Digital revolution is sometimes also referred to as the third industrial revolution. It began with the invention of transistor in 1947 which led to the creation of more advanced and powerful digital computers. First personal computers eventually appeared in 1970s. During 1980s these computers became more familiar with the government and general public of developed nations and by the late 80s computers became a necessity of many businesses around the world. World Wide Web was released to public by 1992 and soon enough many corporations started to quote their websites in their ads. Cell phones became very common in 2000 and 3 billion people use cell phones worldwide by the end of the decade. Tablet computers and smart phones have now appeared and are expected to exceed the number of personal computers by the end of 2015. Digital revolution has made drastic changes to the overall business environment around the world. It has influenced the way consumers around the world think about the products and the way they search for the products that cater to their needs. In short the digital revolution has changed the consumer behavior to a great extent. The revolution has also promoted competition among the global firms. These changes can be seen as follows: Through internet, particularly through the websites of corporations and their products, consumers now have easy access to more information than ever before. Consumers have more choice and more power than before. The way buy and sell transaction and handled and recorded have significantly changed. Marketers can now offer better quality and greater quantity of their products and services to individual buyers. Communication between the marketers and consumers is faster and vivid which enables relationship building, exchange of ideas and negotiation. The great use of digital tools and information and communication technology is the essence of digital revolution and it continues with every new invention that supports the human life. At present day technologies like smart phones, GPS device (Global Positioning System), Notebooks and tablet PCs, social networking etc. have changed our lifestyles by how we communicate, stay up-to-date and interact with each other. Internet has made communication is faster than before and the information is on our finger tips even on the go. All these changes and innovations have had a major impact on both the consumer behavior and marketing. Through the use of latest technology in e-commerce it’s now possible for corporations to showcase their products online at their websites and the customers have the ability to purchase their required products online through credit cards. For example, it’s now possible to order a tailor-made Toyota from a Tokyo car showroom and have the car delivered to you within a short time period. Handheld devices with internet capabilities have made the tasks of end-user buying and selling quite easier. By accessing GPS they can know for sure where in the world their desired product or service is available and best suited to their requirements. Hence, the behavior of consumers has changed in a drastic manner by digital revolution. Through social networking sites like Facebook and Twitter; forums and